February 11, 2020 | Posted by The In Search SEO Podcast Don’t forget, you can keep up with the In Search SEO Podcast by subscribing on iTunes or by following the podcast on SoundCloud! Summary of Episode 59: How to Stick to Your Intent Targeting Message [This is a general summary of the podcast and not… Read More »
If you’re choosing keywords based on search volume alone, you’re making a mistake. You also need to consider whether the keyword makes sense for your business and whether you can realistically rank for it. Here’s the process: Let’s go through the steps in more detail. 1. Will the keyword send me enough traffic? People usually rely on search volumes… Read More »
February 23, 2022 | Posted by Darrell Mordecai Understanding your audience will boost your effectiveness exponentially. This applies to every marketer, whether you are an SEO, PPC expert, or even marketing via snail mail. (Even my son who sells gum to his classmates when the teacher isn’t looking can benefit from this lesson!) Everything starts there.… Read More »
Using the right leads speeds up the process of inviting prospects to your business. It doesn’t matter if it’s a small or large-scale business; leads are essential for any business to thrive. A lead is someone who is interested in your product or service, and there’s a chance for you to convert them into a customer. Leads can… Read More »
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