Google Ads are designed to drive actions. These actions are also called conversions and include things like product purchases, event…
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Looking to improve your PPC lead generation efforts? Consider laser-focusing on the customers ready to buy from you right now…
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Understanding the challenges, preferences, motivations and behaviors of a target audience is the key to a successful SEO campaign. In…
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The marketing funnel, otherwise known as the sales funnel or customer journey, is a path or way that potential customers…
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Microsoft has moved Target CPA and Maximize Conversions to general availability. This means marketers can start using the automated bid…
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The Asian market is growing. Aside from the usual suspects, such as China, Japan, and South Korea, other Asian countries…
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I am hearing reports that the Google October 2023 spam update that touched down on October 4, 2023, at around…
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When the September 2023 Google helpful content update came out, Google added new information to its documentation around this update.…
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Google is currently rolling out the September 2023 helpful content update and with that Google made several updates to its…
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Target return on ad spend (ROAS) is heralded as the holy grail of PPC advertising. In contrast to click-based and…
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