Meta advertisers claim the cost of running campaigns across it platforms has surged due to ongoing issues with its algorithm.…

Marie Haynes. March 27, 2024. The helpful content system has changed. As of March 2024, it is no longer its…

Amazon apologized to advertisers after its automated advertising system charged them to promote products they couldn’t sell. The retail giant…

I’m going to flip the script for this post, which I rarely do. I’ll start with where I think the…

Google’s SearchLiaison recently provided valuable clarification on the workings of the Helpful Content System, which assesses the quality of website…

Google SearchLiaison cleared up a confusing passage in their Helpful Content System guidance that seemingly had the potential to cause…

This is just a reminder that Google uses machine learning to understand if content is helpful or not within the…

Microsoft Bing image creator through the image creator tool or Bing Chat can make images for you using AI. But…

Google’s documentation on the helpful content system tells us the system uses a machine learning model to produce a signal…

Yesterday, Google made some changes to their helpful content system. I thought I’d write out my thoughts on what has…