Microsoft confirmed the timelines for the introduction of key automated features like conversion value rules and video assets to Performance…
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Meta announced that CrowdTangle will be discontinued on August 14, as the company shifts its focus towards developing new research…
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Google is retiring four rules-based attribution ****** for all properties in Google Ads and Google Analytics in mid-October 2023: First-click.…
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Google Ads Shopping campaigns will no longer use Enhanced cost-per-click (eCPC) starting in October. Instead, Shopping campaigns using eCPC will…
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Universal Analytics is still processing data one month after Google advised it would sunset. The search engine had warned that…
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Google will soon retire four rules-based attribution ****** in Google Ads and Google Analytics: First-click. Linear. Time decay. Position-based. Why…
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