Unpopular opinion alert: Adding new blog posts may not help your site. (No matter what that content marketing company told…

Are you being prompted by LinkedIn to contribute to their “Collaborative Articles?” Do you see people with a “Top Voice”…

“Hi, I’m Heather, and I’m the original content goblin.” I saw the announcement drop on a friend’s Facebook page. My…

Wow, Google turned 25 last month. Thinking about this made me wax nostalgic for the good ol’ days, filled with…

Do you constantly feel guilty thinking that you should do more with your SEO content campaign? This question popped into…

I decided to do something scary and counterintuitive last week. Something so unheard of, that some business owners would think…

Once upon a time, guest posting could make your Google positions climb. People would write one article, add backlinks including…

Can you feel it? Vacation time is over, kids are in school, and the summertime distractions are gone. Now, it…

Do you crave to write what you want – without worrying about keyword research, Google, or positions? I get it. …

Have you ever had this feeling? You check out an old blog post and think, “I hate how I wrote…