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SEO News

Google AIO Is Ranking More Niche Specific Sites

New data from BrightEdge shows significant changes to Google AI Overviews, prioritizing topic-specific sites and a stronger focus on ecommerce…

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SEO News

Google Asking Searches If They Want To See Content Suggestions In Specific Languages

Google has this setting some searchers can manage that lets them turn on or off seeing content in a language…

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SEO

How To Disallow Specific Pages In Robots.txt? (+ 9 More Use Cases)

Robots.txt is a file located in your website’s root folder. It lets you control which pages or parts of your…

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SEO

General vs. Marketing Specific AI Writing Tools

Unlock the power of AI in marketing with our comprehensive guide comparing general-purpose AI assistants and specialized marketing tools. Discover:…

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SEO News

Google Ads introduces new surcharges for specific jurisdictions

Google is implementing jurisdiction-specific surcharges for ads served in certain countries, impacting advertisers globally. Why we care. These new fees,…

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SEO News

Is optimizing for one specific keyword an outdated SEO practice?

For a long time, optimizing webpages to rank for a single targeted keyword was a common SEO tactic. Marketers would…

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SEO

How to use data-nosnippet to block specific content from being used in a Google search snippet [Experiment]

For whatever reason, I’ve seen an uptick in site owners reaching out to me recently about search snippets appearing that…

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SEO News

How To Do Keyword Research For Very Specific, B2B Audiences (A Case Study)

I’m taking you behind the scenes of a particularly tough keyword research brief we tackled. I’ll break down our approach,…

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SEO News

Google Search Site Specific Product Category Selection

Google Search can show a browse by category for a specific site when you search for that brand. For example,…

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SEO News

Google Answers How It Handles A Specific Non-Standard Meta Tag

Google’s Martin Splitt answered a question about how Googlebot responds to a pre-render meta tag that has the value of…

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