Google Ads now lets advertisers sync columns and segments across the same or different accounts, using MCC accounts. There is…

Google Analytics 4 (GA4) comes with a more flexible audience builder and offers more advanced audience creation capabilities than Universal…

Google’s similar audiences (or segments) will be removed from all ad groups and campaigns starting Aug. 1, 2023.  These audiences…

When new features get released from programs that you use on a daily basis, the reaction tends to be mixed.…