Email marketing is a potent tool that helps companies connect with their customers and encourage engagement and sales. However, creating efficient email campaigns can be an uphill battle, particularly if you don’t have the proper tools.
In this article, we will walk you through you to the best 10 email marketing tools that every marketer should be aware of.
What are Email Marketing Tools?
Email Marketing Tools are software applications or web-based services that enable businesses to develop, deliver, and manage email campaigns to their subscribers or customers. They assist businesses in effectively communicating with their target audience, raising brand recognition, and promoting their products or services via email.
Email marketing tools assist businesses evaluate the performance of their email campaigns and optimise their approaches for greater outcomes by monitoring key metrics like open rates and click-through rates.
List of the Best Email Marketing Tools
Email marketing has evolved into an important component of any digital marketing plan. It enables businesses to connect with their customers, raise brand recognition, and increase sales. You’ll need the proper tools to make the most of your email marketing efforts.
The following are eight email marketing tools that every marketers should be aware of.
1. Mailchimp
Mailchimp is a renowned email marketing tool that provides a user-friendly interface for designing and sending emails. It offers advanced features such as marketing automation and A/B testing to assist companies in optimising their email campaigns.
Features:
- Email templates
- Marketing automation
- Advanced reporting and analytics
- Third-party integrations
- A/B testing
Pricing:
Free plan: For up to 2,000 contacts
Paid plans: start at $9.99/month for up to 500 contacts
2. Constant Support
Constant Contact provides an intuitive email marketing platform with an array of editable email themes, automation tools, and list segmentation options. It also includes social media integration to help companies reach a larger audience.
Features:
- Email templates
- Marketing automation
- List segmentation
- Social media integration
- Third-party integrations
Pricing:
- Free trial
- Paid plans start at $20/month for up to 500 contacts
3. Campaign Monitor
Campaign Monitor is a popular email marketing tool that offers a range of customizable email templates, automation features, and advanced reporting and analytics. It also provides list segmentation options and integrates with a wide range of third-party tools.
Features:
- Email templates
- Marketing automation
- Advanced reporting and analytics
- List segmentation
- Third-party integrations
Pricing:
- Basic plan starts at $9/month for up to 500 contacts
- Unlimited plan costs $149/month for over 50,000 contacts
4. HubSpot
HubSpot is an all-in-one marketing platform that offers a range of features, including email marketing, marketing automation, CRM, and sales tools. Its email marketing features include customizable email templates, automation workflows, and advanced reporting and analytics.
Features:
- Email templates
- Marketing automation
- Advanced reporting and analytics
- List segmentation
- Third-party integrations
Pricing:
Email marketing features included in marketing hub, which starts at $50/month for up to 1,000 contacts
Highest-tier plan costs $3,200/month for over 10,000 contacts
5. ActiveCampaign
ActiveCampaign is a powerful email marketing and automation tool that offers advanced features like list segmentation, CRM integration, and A/B testing. It also integrates with a wide range of third-party tools to help businesses streamline their marketing workflows.
Features:
- Email templates
- Marketing automation
- List segmentation
- Third-party integrations
- CRM integration
Pricing:
- Plans start at $9/month for up to 500 contacts
- Highest-tier plan costs $229/month for over 10,000 contacts
6. AWeber
AWeber is a popular email marketing tool that offers customizable email templates, automation features, and list segmentation options. It also provides A/B testing to help businesses optimize their email campaigns for better engagement and conversions.
Features:
- Email templates
- Marketing automation
- List segmentation
- Third-party integrations
- A/B testing
Pricing:
- Plans start at $19/month for up to 500 contacts
- Highest-tier plan costs $149/month for over 25,000 contacts
7. ConvertKit
ConvertKit is a powerful email marketing tool designed for bloggers and content creators. Its features include customizable email templates, marketing automation, and landing pages. It also provides list segmentation and integrates with a
Features:
- Email templates
- Marketing automation
- List segmentation
- Third-party integrations
- Landing pages
Pricing:
- Plans start at $29/month for up to 1,000 contacts
- Highest-tier plan costs $449/month for up to 400,000 contacts
8. GetResponse
GetResponse is a comprehensive email marketing platform that offers customizable email templates, marketing automation, and list segmentation. It also provides landing pages and webinar hosting to help businesses convert leads into customers.
Features:
- Email templates
- Marketing automation
- List segmentation
- Third-party integrations
- Landing pages
Pricing:
- Plans start at $15/month for up to 1,000 contacts
- Highest-tier plan costs $1,199/month for over 100,000 contacts
9. Drip
Drip is an email marketing tool designed for e-commerce businesses. Its features include customizable email templates, marketing automation, and list segmentation. It also integrates with a wide range of e-commerce platforms to help businesses automate their marketing campaigns and increase sales.
Features:
- Email templates
- Marketing automation
- List segmentation
- Third-party integrations
- A/B testing
Pricing:
- Plans start at $19/month for up to 500 contacts
- Highest-tier plan costs $299/month for over 10,000 contacts
10. Sendinblue
Sendinblue is a comprehensive marketing platform that provides email marketing, SMS marketing, and marketing automation. It also offers list segmentation possibilities and integrates with a variety of third-party platforms to assist organisations streamline their marketing workflows.
Features:
- Email templates
- Marketing automation
- List segmentation
- Third-party integrations
- SMS marketing
Pricing:
- Free plan for up to 300 emails per day
- Paid plans start at $25/month for up to 10,000 emails per month
Comparison Table of Best Email Marketing Tools
This comparison table highlights some of the key features, pricing, pros, and cons of each email marketing tool. It’s important to consider your business’s specific needs and goals when choosing an email marketing tool that’s right for you.
| Tool | Features | Pros | Cons |
|---|---|---|---|
| Mailchimp | Email templates, marketing automation, list segmentation, landing pages | User-friendly interface, customizable templates, advanced analytics | Limited automation features on free plan |
| Constant Contact | Email templates, marketing automation, list segmentation, social media integrations | Easy-to-use platform, strong customer support, social media integrations | Limited design customization options |
| Aweber | Email templates, marketing automation, list segmentation, analytics | User-friendly interface, extensive automation options, helpful customer support | Limited landing page options |
| GetResponse | Email templates, marketing automation, list segmentation, landing pages, webinar hosting | Comprehensive features, customizable templates, strong customer support | Limited CRM integration options |
| Sendinblue | Email templates, marketing automation, list segmentation, SMS marketing | All-in-one marketing platform, strong automation features, affordable pricing | Limited template options |
| Drip | Email templates, marketing automation, list segmentation, e-commerce integrations | Designed for e-commerce businesses, extensive automation options, customizable templates | Limited customer support options |
| ConvertKit | Email templates, marketing automation, list segmentation, landing pages | Designed for bloggers and creators, strong automation features, user-friendly interface | Limited customization options |
| Campaign Monitor | Email templates, marketing automation, list segmentation, social media integrations | User-friendly platform, strong automation features, extensive integrations | Limited customization options |
Conclusion
Overall, these 10 email marketing tools offer a range of features and pricing options to meet the needs of businesses of all sizes and industries. By choosing the right email marketing tool and utilizing its features effectively, businesses can improve their email campaigns and drive more engagement and conversions.
A: Email marketing allows businesses to directly communicate with their audience and promote their products or services. It is a cost-effective way to generate leads and build customer relationships.
A: Some popular email marketing tools include Mailchimp, Constant Contact, Campaign Monitor, AWeber, GetResponse, ConvertKit, ActiveCampaign, and HubSpot.
A: Some features to consider when choosing an email marketing tool include email templates, automation workflows, list management, analytics and reporting, integrations, and customer support.
A: Yes, some email marketing tools offer free plans, such as Mailchimp, Constant Contact, and HubSpot. However, these plans often have limitations on the number of subscribers and emails you can send.
A: Yes, email marketing is a powerful way for increasing sales. By sending targeted and personalized emails to your audience, you can promote your products or services and drive conversions.
A: The frequency of your emails will depend on your audience and the content you are sending. It is important to find a balance between staying top-of-mind with your subscribers without overwhelming them with too many emails.
A: You can measure the success of your email marketing campaigns by tracking metrics such as open rates, click-through rates, conversion rates, and revenue generated. Many email marketing tools offer analytics and reporting features to help you track these metrics.
