Tag Archives: Ranking

Pixel Ranking Tracking but Even Better: The Absolute Visibility Score

By | October 26, 2021

June 24, 2020   |   Posted by Shay Harel I’ve been on a kick for a while now that the way we track rank on the SERP needs to change. In specific, qualifying what a ranking ‘win’ means is more important than ever. With so many SERP features dominating the above the fold space on the SERP… Read More »

What makes a content marketing strategy successful? | Improve My Search Ranking

By | October 26, 2021

According to statistics, 91 percent of B2B online marketers use content marketing in some way, shape, or form to reach their potential and existing customers. However, a study by Marketing Profs and the CMI reveals that 63 percent of online businesses do not have a documented content strategy. As you can tell, a large percentage of businesses might… Read More »

Domain Authority: Is It a Google Ranking Factor?

By | October 25, 2021

Pop quiz: There’s a popular ranking metric obsessed over by SEO pros – one that can grade the quality of a site, estimate how easy/difficult it is for that website to rank in search engines, or tell you how valuable a link from that site might be for your SEO. Are we talking about Domain Authority or PageRank?… Read More »

Deep Link Ratio: Is It A Google Ranking Factor?

By | October 24, 2021

Building a diverse portfolio of links, including deep links, is part of a successful link building strategy. But can your deep link ratio affect your organic search rankings? Read on to learn whether there is any connection between the deep link ratio and improved Google rankings. The Claim: Deep Link Ratio Is A Ranking Factor Deep links are… Read More »

Is Co-Citation A Google Ranking Factor?

By | October 24, 2021

What on earth is co-citation, and is it a Google search ranking factor? You may have heard the term co-citation in your SEO wanderings, often in discussions on link building and typically in conjunction with another term: co-occurrence. Co-citation has long been used by search engines to assist in determining how two seemingly unrelated documents may be connected.… Read More »

Does Ranking Position Impact Description Length on the SERP? [Study]

By | October 24, 2021

August 26, 2020   |   Posted by Mordy Oberstein All good things start with observations. In this case, I thought I noticed that Google was showing much longer meta-descriptions towards the top of the SERP. In fact, the more queries I ran the more it seemed that Google was showing longer meta-descriptions at the top of the… Read More »

Google: Author Not A Direct Ranking Factor

By | October 22, 2021

Google’s John Mueller said a bit ago in a video hangout that the author of an article is not a direct ranking factor. He said this when he was asked if it matters if you have a recognized and authoritative doctor write or review your medical content when it comes to Google’s E-A-T recommendations. John said no, there… Read More »

5 Ranking Factors to Dominate Search Engine Results

By | October 22, 2021

The number one way to drive traffic to your website is with search engine optimization (SEO). SEO allows you to rank above the competition on search engines like Google. A lower organic ranking, however, could cause you to lose clients. Here are five Google SEO optimization ranking factors you’ll need to boost your ranking. With these tips, you… Read More »

Google’s John Mueller on the importance of Core Web Vitals | Improve My Search Ranking

By | October 21, 2021

We know that Core Web Vitals (CWV) would play a big role as a search engine ranking factor, but by how much?  And is it really that big of a deal that some SEOs — and, especially, Google — have been making it? Google’s John Mueller recently confirmed the importance of Core Web Vitals and termed it as… Read More »

115: How To Actually Do an SEO Ranking Analysis – w/Micah Fisher-Kirshner

By | October 21, 2021

In this episode: The differences between eCommerce SEO and B2B SEO (tactics and strategies) Crawl optimization on Seasonal Sites Developing internal SEO documentation How he helps companies needing operational expertise with SEO to help them grow – and using SEO skills to help find and vet companies to purchase and grow Beyond just basic keyword search intent –… Read More »