Tag Archives: Nightwatch

How To Sell SEO in 2021: Tips & Strategies To Close More Sales | Nightwatch Blog

By | November 26, 2021

If you want to grow an agency (or your freelance portfolio), you need to get good at selling SEO. It doesn’t matter how good you are at keyword research, ranking sites & building backlinks, if you can’t get the clients in the first place. SEO isn’t the easiest thing to sell, either. There’s often misconceptions about how SEO… Read More »

A Technical SEO Checklist for Smart Marketers | Nightwatch Blog

By | November 26, 2021

Search engine optimization is competitive. Hundreds of websites are vying for the attention of your target audience in the search rankings. The top position in Google for a non-branded search term will get approximately 43% of the search traffic that clicks through to a website. By position 10, you are lucky to get 3% of the total search… Read More »

4 Core Tactics to Help You Get Affiliate Marketing Right | Nightwatch Blog

By | November 26, 2021

An influencer recommends a new skincare product on his Instagram feed. A tech magazine publishes a sponsored post about an upcoming graphics card. A well-known blogger reviews a new smart home gadget they received for free.  These are all examples of affiliate marketing, which in the age of social media, is potentially one of the most powerful tactics… Read More »

Guest Blogging: The Ultimate Guide to Build an Army of Guest Posts | Nightwatch Blog

By | November 25, 2021

Guest blogging is one of the best ways to expose you and your business to the right people. Everybody who has ever written long-form content refers to guest blogging as a way to build backlinks to your website. But it has evolved beyond that. As it’s also an excellent way to grow your brand awareness, drive traffic to your… Read More »

7 Dynamic Messages that Leverage Consumer Psychology for Increased Conversion | Nightwatch Blog

By | November 25, 2021

If you’re leveraging tools on your website to boost your CRO, you may be in a similar boat to your competitors, meaning:  You’re unable to personalize to the individual user.  You can’t extract actionable data from your messages.  User demands are changing. A CRO-only focus on your website just won’t cut it anymore. Consumers expect personalized communication. 71%… Read More »

Everything You Should Know About Writing a Meta Description | Nightwatch Blog

By | November 25, 2021

Any marketing specialist knows the basics of SEO by default. Therefore, a marketer understands the importance of meta description in terms of optimization. To refresh memory, the meta description is an HTML attribute that is written in a short form. The purpose of this attribute is to summarize what the page is about. It can be seen right under the… Read More »

Should you pay for links in 2021? | Nightwatch Blog

By | November 25, 2021

Buying links in an attempt to improve your website’s search engine rankings has always been a controversial topic. The strategy is seen as at best risky, and at worst something that should be completely avoided. Those against the strategy point towards Google’s Penguin update and the threat of manual actions as reasons why you absolutely should not be… Read More »

SEO Myths That Are Destroying Your Optimization Strategy | Nightwatch Blog

By | November 25, 2021

SEO writing is an essential skill to build your success in the digital marketing world. The last thing you want is to be led astray in an already competitive space. In this post, I’ll list out some common and highly destructive SEO myths, debunk them, and help you better optimize your SEO strategy for success. SEO Myths Debunked… Read More »

On-page vs. off-page SEO tips | Nightwatch Blog

By | November 25, 2021

In the past, you might have been able to get away with using “build it, and people will come” as the core of your content marketing and SEO strategy because there were fewer businesses with a strong digital presence to compete with. Those days are long over.  More businesses are learning that success in today’s marketplace is dependent… Read More »

5 Best Practices to Grow and Maintain a Superior Mailing List | Nightwatch Blog

By | November 25, 2021

Your mailing list is one of your best marketing assets is something you’ve been told ad nauseam. And truthfully so too! And because it’s an asset, you need to carry out maintenance tasks, just like you get your car serviced, your investment portfolio reviewed or your home repainted. Here’s a list of 5 maintenance activities you’d want to… Read More »