Negative keywords are crucial for optimizing Google Ads campaigns.  They save budget, improve ad relevance and sculpt ideal traffic.  Without…

Google’s John Mueller answered a question on Reddit about what to do about an increase in spammy backlinks that are…

What Is Negative SEO? Negative SEO (sometimes known as adverse SEO) is a malicious attempt to harm a business’s visibility…

Google’s documentation on the helpful content system tells us the system uses a machine learning model to produce a signal…

Did you know that Google is totally fine with customers leaving negative reviews, and then every few months, they “update”…

Welcome to the wild, wild web, where the fastest click wins and everyone’s chasing that magical SEO boost — and…

What Are Negative Keywords? Negative keywords are words or phrases you can add to your pay-per-click (PPC) marketing campaign to…

  What is Negative SEO Negative SEO entails the utilization of black hat SEO techniques, not to enhance one’s website…

Managing online reputation can be challenging. You must keep up with Google’s ever-changing algorithms and rich results, including the People…

Backlink Profile Negative SEO SERM Blog / SEO Strategy / What is negative SEO, and what can you do to…