Tag Archives: Means

What Ads Creative Studio Means for Creating Ads on Google’s Platforms

By | October 18, 2021

Google have announced that they will be launching a beta version of their brand new platform Ads Creative Studio at the end of July. This platform will consolidate Google’s creative advertising tools and allow ad creators across YouTube, Display & Video 360, and Campaign Manager 360 to have a centralised place to manage the ads that they create.… Read More »

Google BERT Update: What It Means & How It’ll Affect Content Marketing

By | October 17, 2021

Google rolled out an update to its algorithm last week called BERT, short for Bidirectional Encoder Representations from Transformers. That’s a mouthful, so we’ll keep referring to it as BERT.  What is the Google BERT Update?  In laymen’s terms, BERT is a form of natural language processing for Google to better understand conversational queries. Essentially, it’s a focus… Read More »

Apple Maps Reviews: What this Means for Multi-Location Businesses

By | October 16, 2021

Last September, Apple gave local customers a new way to leave feedback about the stores, restaurants, and other businesses they visited with the launch of the Apple Maps rating system. Local consumers could give a thumbs up or down, as well as share photos to help others understand the type of experience they might expect to have at… Read More »

Headless SEO and What it Means to Your Business – seoplus+ Blog

By | October 14, 2021

  Traditional websites are evolving. Not only are they becoming more dynamic, but the way we develop and optimize websites is becoming increasingly dynamic, too. The reason for this is simple: as the world is shifting to mobile, the demand for more dynamic content, services, and experiences will grow along with it. Digital transformation has been an accepted… Read More »

AdSense Switches to First-Price Auction: What It Means for Your Business

By | October 13, 2021

Google AdSense announced last week that ad bidding was being transitioned to a first-price auction. Advertisers had been subject to the second-price auction since the early days of online display advertising but slowly many platforms have switched to using the first price of the auction winner. While the official announcement from Adsense stated that it requires “no action… Read More »

3 Ways SEO Has Changed This Year & What It Means for You

By | September 16, 2021

The phrase “content is king” emphasized by SEO professionals in the past is no longer the case. It’s been an active year for Google. Multiple updates over the past three months have led to significant changes in how SEO and companies manage the quality of their website. On September 8, I moderated a sponsored Search Engine Journal webinar… Read More »

3 Ways SEO Has Changed This Year & What It Means for You [Webinar]

By | August 31, 2021

“Content is king.” This phrase has been greatly emphasized by SEO and digital marketing professionals in the past. But it’s no longer the case. In today’s world, content alone will not win in Google’s SERPs. Join our next Search Engine Journal webinar on Wednesday, September 8 at 2 p.m. and learn more about the evolution of Google search… Read More »