What Is Market Penetration? Market penetration is a measure of the reach and sales of your brand, product, or service…

Brand Breakdown Series Welcome to the Brand Breakdown series, a monthly deep dive into the marketing strategies of leading global…

What Is Market Intelligence? Market intelligence refers to gathering and analyzing data about your business’s market. This data can cover…

Google held a holiday market at its Dublin office the other week. I saw photos of merchants selling carpets, art,…

Expanding into international markets is a crucial step for any existing business trying to realize their full potential. In terms…

Reddit marketing provides access to highly engaged users in communities based on interests, hobbies, or activities. Which is great news…

See the Market from a New Angle Anna KravetsProduct Marketing Manager at Serpstat If someone offered you a report with…

Reporting on Google’s market share these days is like reporting on the sky (did you know it’s blue?). Yet today,…

This post will give you a clear and practical framework for conducting a market analysis. We’ll start with the basics…

This post was sponsored by Directive Consulting. The opinions expressed in this article are the sponsor’s own. At a standstill…