2024 is seeing a dramatic shift in search engine optimization (SEO) driven by technological advancements, changing user behaviors, and evolving…

When was the last time you viewed a brand-new website and immediately made a purchase without doing any research? Our…

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey, specifically for companies…

Before embarking on a shopping journey, customers often find themselves in a state of awareness where a specific need or…

The keyword mapping would be use the keywords towards the page(s) of the website. It is important for SEO because…

Google Ads has begun converting some of its conversion metrics from Universal Analytics 3 to Google Analytics 4 (UA3 to…

This article is the third post on creating a Submit Action to save Contacts into the List Manager in Sitecore. In…

Did you know that you can create content for every stage of the buyer’s journey? This is how you ensure…

Deciding whether a keyword should be targeted by a separate page or clustered with other keywords is a common problem…

A couple of days ago I had the excellent opportunity to do a Webinar organized by one of my favorite…