The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals,…

Running a business is a journey. Just like a real trip, it has a starting point and an end goal.…

Understanding and tracking Key Performance Indicators (KPIs) for Facebook ads is not just an optional exercise, but rather an essential…

Facebook is launching an updated video player that provides a consistent design for all video lengths, including Reels, longer videos,…

As everyone knows, maintaining application-level security for passwords, certificates, API keys, and other data is a bit of a critical…

Microsoft confirmed the timelines for the introduction of key automated features like conversion value rules and video assets to Performance…

SEO has undergone many transitions and disruptions in a short time. Enterprise SEO has been at the center of some…

Market research is a growing multi-billion-dollar industry. Brands leverage market research insights to introduce customer-focused offerings and improve their experiences.…

User-generated content (UGC) has become a powerful element in marketing initiatives, helping build authentic and trusting relationships between brands and…

Marketing tech stack is always evolving. Marketing automation software enables improved efficiency with various features from customer segmentation to campaign…