Tag Archives: Haynes

Resources for SEOs during the Coronavirus pandemic – Marie Haynes

By | October 21, 2021

Last updated May 14, 2020 In this unprecedented time, we would like to keep updating this page as a living resource of information that is important for SEOs to know in regards to COVID-19. These resources can be found in our weekly newsletter alongside Marie’s analysis of the changes to search in relation to the pandemic.  Important dates… Read More »

Were you affected by a Google Update or Covid-19? Tips for making sense of your data – Marie Haynes

By | October 21, 2021

Once again, Google has announced that another core update is underway. We had hoped that Google would hold off on releasing a significant update in the midst of the turmoil that is affecting the world right now with so many people affected by COVID-19. However, we understand that if Google has changes they can make that would give… Read More »

An intensive analysis of the May 2020 Google Core Update by MHC – Marie Haynes

By | October 20, 2021

On May 4, 2020 Google announced that they were releasing a core quality update. So far, this is shaping up to be an update with widespread effects, possibly even more impactful than the August 1, 2018 Medic update. We had hoped that the main focus of this update would be to help demote sites that were publishing harmful… Read More »

Core Web Vitals – What you need to know – Marie Haynes

By | October 20, 2021

In ep.134 of our newsletter we reported that Google has made changes to the speed report in Google Search Console. The change means that the speed report is now called the “Core Web Vitals” report, and draws data from the new Web Vitals engine released by Google on May 5th, 2020.  The GSC report looks similar to the… Read More »

The June 22/23, 2020 Google update gave a big boost to many government websites – Marie Haynes

By | October 19, 2021

On June 22, 2020 it appears that Google made some significant changes to their algorithms. While Google runs several updates in any given day, the June 22/23 update does appear to be one of significance.  What we know so far This was not a core update. Neither was it announced or acknowledged so far by Google. The update… Read More »

Thoroughly understanding user intent – the next big thing for SEO – Marie Haynes

By | October 19, 2021

Recently, Google shared some exciting upcoming changes to search with us in their SearchOn event. They also released an updated version of the Quality Raters’ Guidelines (QRG). It is clear to us that Google is working hard on doing a better job of satisfying user intent. We predict that in the future, the websites that will thrive are… Read More »

Why is this site not ranking for its brand name? The mysterious case of an ***** eCommerce store’s issues with Google. – Marie Haynes

By | October 19, 2021

  When we consulted with Jack and Jill ***** recently we were perplexed to see that the site’s home page was not ranking organically on the first page for brand terms, other than in the link from their Google My Business profile, featured in the knowledge panel. This problem started sporadically in August of 2020 and by September… Read More »

Can an FTC warning letter lead to poor rankings for medical sites? And a warning for Amazon affiliates! – Marie Haynes

By | October 18, 2021

John Mueller recently tweeted saying that most likely there is overlap between what the Federal Trade Commission keeps an eye out for and what Google’s algorithms look at as well: I don’t think Google would know. It might be that there’s some coincidental overlap with what our algorithms look out for, and what the FTC looks out for,… Read More »

Should you disavow links in 2021? MHC’s annual report – Marie Haynes

By | October 17, 2021

At MHC, our stance on the value of the disavow tool has changed over the years. In 2012, before the tool existed, we cleaned up Google penalties for clients by working hard to remove manipulative links from the web. From 2013 to 2016 we performed full manual link by link audits and filed disavows for hundreds of websites.… Read More »