Choice overload is partially why users choose familiar options, and this is why leveraging familiarity can be a superpower to…

2023 has been quite the roller coaster ride in the world of SEO, from critical ranking signal changes to Google’s…

The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views…

Artificial intelligence (AI) is a well-known technology in SEO, as it’s been used by Google for years to power its…

The importance of future-proofing content To clarify, future-proofing your website doesn’t mean that once a page has gone live, you’ll…

The COVID-19 pandemic has been turbulent for different industries. From pandemic burnout, to a reassessment of priorities, to shortages of…