Tag Archives: Factors

9 Key Takeaways from the 2021 Local Search Ranking Factors Report

By | January 21, 2022

Whitespark published its 2021 Local Search Ranking Factors annual report at the tail end of last year. Recently, we were joined by a fantastic panel of digital marketing and SEO experts to answer some of the top questions that have come from the report live on a webinar. The report shares important insights about what it takes to… Read More »

Local Search Ranking & Conversion Factors To Know For 2022 [E-Book]

By | January 21, 2022

Local Search Ranking & Conversion Factors To Know For 2022 [E-Book]We know that Google search is the place to be when you want to be seen by local searchers in their moments of need, as 83% of local consumers use Google to find information about nearby businesses. These consumers are searching with the intent to take action, too,… Read More »

What are SEO ranking factors? (+8 confirmed factors explained) | Mangools

By | January 10, 2022

Knowing the key ranking factors is essential if you want to understand SEO. Although some ranking signals are still shrouded in Google’s mystery, many of them are well-established and confirmed by Google’s officials. Let’s find out what these factors are and how they work. What are ranking factors? Ranking factors are signals search engines use to sort the… Read More »

5 On-Page SEO Factors To Check In Underperforming Content

By | January 3, 2022

The SEO landscape is constantly changing, and so is on-page SEO. As a result, we now have to think beyond just the title and meta description to optimize our pages for major search engines. There are several different elements and aspects that you can focus on. Ideally, you’ll have a comprehensive on-page SEO strategy that encompasses the best… Read More »

2021 Local Search Ranking Factors: A Guide for Brands in 2022

By | December 13, 2021

When it comes to local search, consumers tend to be highly motivated – and they prefer to take their search needs to Google. In fact, 83% of local consumers use Google to find information about nearby businesses, and 90% of those make a purchase within one week of their initial search. Being present and appearing prominently in those… Read More »

Google: Relevancy & Core Updates Factors Are More Than Just Text On A Page

By | December 9, 2021

Google’s John Mueller said on Twitter that when it comes to Google understanding and ranking documents, Google looks at more than just text on a page. He aimed this comment at a question around core updates and a site being hit by a core update. John said on Twitter “Relevance involves a lot of factors, it’s not just… Read More »

Google Ranking Factors and Marketing KPIs

By | December 8, 2021

August 24, 2015   |   Posted by Michael Lerner Websites exist as marketing tools, repositories for knowledge, and product commerce. There are many ways to optimize your rankings in Google, mainly through creating great content, thus a great user experience, following Google development guidelines and creating a long term market awareness bringing people to your website. Conversions… Read More »

Google Ranking Factors: Fact vs. Fiction [Podcast]

By | October 27, 2021

Google ranking factors are usually a *** topic of debate in the SEO industry. While Google has confirmed a few ranking factors and signals, there is a lot of speculation and bad information out there about what is, what might be, and what definitely is not a ranking factor. So the Search Engine Journal team set out to… Read More »

5 Ranking Factors to Dominate Search Engine Results

By | October 22, 2021

The number one way to drive traffic to your website is with search engine optimization (SEO). SEO allows you to rank above the competition on search engines like Google. A lower organic ranking, however, could cause you to lose clients. Here are five Google SEO optimization ranking factors you’ll need to boost your ranking. With these tips, you… Read More »

5 High-Quality Factors in Google’s Quality Rater Guidelines

By | October 20, 2021

Google publishes a 160+ page document called the Search Quality Rater Guidelines, often abbreviated as the QRG. This document is used by Google’s quality raters, which are people who work for Google and evaluate the quality of the search results. Although these quality raters don’t influence rankings directly, their feedback is used to inform the development of Google’s… Read More »