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Google’s focus on high-quality content really came into the foreground for SEOs last year alongside the search engine’s Helpful Content…
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Blog / Google SERP / E-E-A-T and YMYL: What Google Wants You to Pay Attention To Google favors and rewards…
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So, let’s get into some E-E-A-T quick wins. Use real authors Quick win number one: use real authors. This is…
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Everybody wants to be a master of something, even if it’s a master of flipping burgers. With Google serving up…
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Have you been seeing lackluster SEO results or low SERP analysis? Not sure what you’re doing wrong? While there’s a…
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Are LinkedIn’s collaborative articles part of SEO strategies nowadays? More to the point, should they be? The search landscape has…
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SEO of all stripes can honestly be confusing, filled with acronyms, guidelines, and weird-seeming rituals, but here’s the good news:…
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Online shoppers want to buy from real experts. When searching for products or services, they look for sites with genuine…
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In July, Google released a massive update to the Knowledge Graph. We named it the E-E-A-T Knowledge Graph update and…
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I have been optimizing sites for search engines since 1998, the year Google was incorporated. In those 25 years, I…
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