The SEO topic of using a 404 versus a 410 error status code for pages not found is one of…
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PR and content marketing both aim to strengthen a brand’s visibility and reputation to support business growth. But in different…
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Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 –…
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There are two main ways to increase your visibility through search: search engine optimization (SEO) and pay-per-click (PPC) advertising. When…
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Many online experiences start with a search engine. This means search engines like Google and Bing are great for getting…
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Which is better for business: SEO or PPC? Which one should you put your resources into? Truth be told, the…
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Both organic marketing and paid marketing can improve online visibility. But they rely on different tactics to do so. Organic…
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Thinking about switching your website over to HTTPS? This guide covers the key differences between HTTP vs. HTTPS, the benefits…
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In a nutshell, copywriting persuades a reader to take commercial action; content writing provides valuable information to build a relationship.…
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Daria Ahieiva Blog editor at Serpstat To hire or not to hire? This is a question that every business owner…
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