A well-optimised Facebook Ads Sales Funnel is crucial to the success of any digital marketing campaign. It’s the pathway that…

Microsoft announced a number of new Microsoft Advertising features, including that maximize conversion value is now available for search campaigns;…

Microsoft extended Maximum Conversion Value to all shopping and search campaigns. This bid strategy, which was previously exclusive to smart…

Google announced changes to Google Analytics to help the conversion metrics match across Google Ads and Google Analytics. Google will…

Google has announced an update to Google Analytics 4 (GA4) to provide marketers with more insightful measurement tools and a…

Landing pages are a critical component of Facebook advertising, serving as the designated platform where your potential customers land after…

Google Analytics is shifting from tracking conversions to using “key events” for behavioral analytics, aligning its definition with Google Ads…

Are you struggling to get subscribers? That was my situation about a year ago. I tried all the usual lead…

What Is Conversion Rate Optimization? Conversion rate optimization (CRO) is the process of implementing different tactics to increase the percentage…

When it comes to SEO, many people perceive keyword rankings and organic traffic as “vanity metrics.” While they could be…