Ginny Marvin, Google’s Ads Liaison, said again “Ad Strength is not used in the auction.” She wrote this on X…

Whether you’re focusing on organic content strategy or deciding which Google or Microsoft keywords to bid on, keywords are a…

Google has updated the auction insights box within the Google Ads console for Performance Max campaigns. The update now shows…

Google AdSense announced last week that ad bidding was being transitioned to a first-price auction. Advertisers had been subject to…

Google announced that by the end of the year, Google will move AdSense from second-price to first-price auction. Google said…