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Meta announces major updates to Advantage+ and Shopping Ads

Meta announced a string of updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions,…

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SEO News

The content marketing advantage of generative AI

A new report from Deloitte Digital illuminates the escalating challenges content marketers face, and how forward-thinking brands are generating eye-opening…

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SEO

Google Bard Director Talks Usage, Ethics, And Competitive Advantage

In an exclusive interview with Search Engine Journal, Yury Pinsky, Director of Product Management at Google Bard, provides insight into…

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SEO

Gen AI Powers Content Marketing Advantage For Early Adopters

New research reveals how early adopters are achieving breakthrough results. A new report from Deloitte Digital provides an inside look…

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SEO News

Use AI to turn your calls into a competitive advantage

It might be surprising to learn that artificial intelligence (AI) has existed for over 70 years, but it’s only recently…

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SEO News

Testing Meta’s AI-powered Advantage+ targeting: What we learned and what to expect

If there is one thing Meta has been pushing on paid social practitioners over the past couple of years, it’s…

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SEO News

E-E-A-T: Making experience and expertise your content advantage

Google probably won’t ever tell us how its algorithms work – but that doesn’t mean it won’t drop a few…

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SEO

8 Tips for Using Slide Presentations for SEO Advantage

Several local businesses have used several types of media (images or videos) for content marketing and local online search optimization…

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SEO News

Facebook’s Advantage+ shopping campaigns: Are they worth the ecommerce hype?

Are you running ecommerce ads on Facebook? Then you’ve probably heard of Advantage+ shopping campaigns.  This innovative advertising technology integrates…

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SEO News

Will Google Ever Fix the Big Brand Ranking Advantage of More Backlinks?

Backlinks are a significant ranking factor because of implicit authority signals. But… doesn’t this mean that the top search results…

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