Last updated on October 26, 2021.
Welcome to episode #24 of the SEO Newsletter.
I can’t believe it’s been almost 6 months since I started the SEOSLY newsletter. I want to thank you all for being here with me.
As always, I am bringing you a bunch of the most important SEO news, SEO tips, and more!
If you haven’t already, please follow me @olgazarzeczna on Twitter!
Let’s get started!
☝️ SEOcrawl REVIEW
SEOcrawl is a great tool that offers, among others, an intuitive SEO dashboard, SEO annotations (marking all Google algo changes), SEO visibility analysis, SEO opportunities, change tracking, new and lost keyword analysis, task manager, and more!
Now – in addition to having a chance to try SEOcrawl free of charge for 14 days – you can also win €2000 in the SEOcrawl contest.
Join the SEOcrawl Contest & win 2000 EUR. You have time until October 24th to submit your review to the contest.
Okay, and now onto the SEO news & tips that I have for you today.
📰 SEO NEWS
Google Updates Search Quality Raters Guidelines On October 19th
After over a year, Google finally publishes an update to its Google Search Quality Raters Guidelines. The changes include, among others, the update of the section discussing the Lowest Page Quality.
Possible Google Algorithm Update October 15th – October 18th
As Barry Schwartz reports, there was probably another unconfirmed Google algorithm update that took place between October 15h and October 18th. There was a lot of chatter in the SEO community and SEO tracking tools were showing a lot of SERP fluctuations.
Google Analytics Bug (GA)
Google Analytics had a bug that resulted in about an hour of lost data on October 18th. That data is unrecoverable and you should note, maybe with an annotation, that there was a glitch resulting in less data being collected by Google Analytics.
The State Of Technical SEO Report
Here is the first-ever State of Technical SEO Report which features over 60 questions, answered by 850+ SEOs and expert insights from 17 members of the Women in Tech SEO Community.
🔎 SEO AUDITING & SEO TOOLS
I invite you to check my extensive guides on SEO auditing & lists of SEO tools.
Website Redesign SEO Checklist
A website redesign SEO checklist that will help you preserve your rankings when doing site redesign.
On-Page SEO Checklist
15 examples of technical SEO issues together with tips on how to fix them and further explanations.
SEO Glossary: 200+ SEO Terms And Terminologies
Here is the SEO glossary that contains all the SEO terms and definitions every SEO should know.
If you are new to SEO, you definitely need to take a look at my basic guide to SEO where I talk about basic SEO concepts and terminologies.
📍 LOCAL SEO
Can Service Area Pages With Duplicate or Similar Content Increase Traffic?
The Sterling Sky discusses the concept of creating service area pages that have duplicate, or very similar content.
⚙️ SEO TOOLS OF THE WEEK
Sitebulb [Main Sponsor]
The SEOSLY newsletter is kindly sponsored by Sitebulb, an amazing desktop-based SEO crawler. My newsletter subscribers can get an extended 60-day free trial of Sitebulb (no credit card information required).
Did you hear about the climate-positive SEO auditing initiative from Sitebulb?
“Every month we invest in projects to offset the carbon footprint of the Sitebulb team, and the energy used by our users’ computers when running SEO audits. We also plant trees for every person that takes a free Sitebulb trial or subscribes to our newsletter.”
🌳 If you try Sitebulb, the team will plant trees!
🌳 If you subscribe to their newsletter, they will plant trees!
🌳 If you purchase Sitebulb, they will plant even more trees.
If you are new to Sitebulb, here is the full guide on how to audit your site using Sitebulb in case you want to learn more.
☝️ SEO TIPS OF THE WEEK
And here are the SEO tips for you.
#1: The author of an article is not a ranking factor
John Mueller answers the question during Google SEO office hours explaining that the author of an article and his authority are not a ranking factor.
#2: There is no SEO benefit for opening links in the same or a new window
John Mueller answers a Twitter question on whether it makes a difference for SEO if links open in the same vs a new window. John says there is no difference.
#3: Google does not treat buttons as links
This is another Twitter question asked for John who clearly states that buttons aren’t links and so they don’t inherently have URLs attached to actions, so Google does not use them for crawling, etc.
🤓 DON’T MISS THESE RESOURCES
Mordy Oberstein on Google algorithm updates this year [Twitter]
Mordy publishes a super interesting Twitter thread where he shows – based on data from Semrush – that Google SERP volatility has been record high this year (compared to previous years).
7 SEO crawling tool warnings & errors you can safely ignore [SEJ]
SEO crawlers are indispensable tools but they need an SEO pro’s insight and experience to determine which warnings to heed or ignore. In this article, I am sharing my insight and experience with you.
How to fix the SEO issues that keep you from achieving your goals [SEL]
Effective SEO requires a holistic approach. JR Oakes deep-dives into his approach from his session at SMX Report.
SEO news October 2021 [Yoast]
This month, Google’s been very active with loads of new launches, tests, and updates. Here is the recap of the SEO news prepared by Yoast.
Google’s Quality Raters Guidelines Demystified for SEOs [Ahrefs]
In this article, Vince Nero explains Google’s Quality Rater Guidelines and tells you what exactly you need to know about this document.
Microsoft Bing Webmaster Team introduces IndexNow
With IndexNow, search engines can crawl more efficiently by helping website owners to quickly reflect website changes in search engines results and more customers to visit.
Digitalzone is the largest digital marketing event in Eastern Europe & MENA since 2013.
This year, Digitalzone will take place on 26 & 27 October and promises a unique virtual experience where speakers will focus on SEO, PPC, Content Marketing, and Data Analysis along with sharing their know-how and the latest strategies to get ahead of the competition in digital marketing.
The speakers will include, among others, Aleyda Solis, Bill Slawski, and Izzi Smith. I strongly recommend you check this event out!
🎥 SEO RESOURCES TO WATCH
Tired of reading? Here are a few awesome videos about SEO to watch.
Frequent Google Algorithm Updates, Quality Raters Guidelines Updated, IndexNow With Bing & Yandex
Here is the summary of SEO news by Barry Schwartz. Make sure to watch this. Barry creates awesome SEO week recaps.
Absolute or relative URLs, which is better? #AskGooglebot
In this episode of AskGooglebot, John Mueller explains the differences between absolute and relative URLs and if there is a preference in how a search engine crawls and indexes them. This question was submitted by Mike H. Thank you!
The SEO Weekly – Episode 8 – The State of Technical SEO
In this week’s episode, Garrett Sussman covers Google’s Quality Rater Guideline Update, Google’s continuous scrolling on mobile, and the WomenInTechSEO’s state of technical SEO report.
Webinar GoogleBot Logs and GSC – SEO MythBusterts.
Koray Tuğberk GÜBÜR is just a perfect host for such a holistic Tech SEO webinar as Botlogs & GSC. And Serge Bezborodov is full of big data from JetOctopus.com to be the brilliant speaker for this topic.
🙏 Please note that I am getting hundreds of messages and I am not always able to respond to all of you quickly. Please be patient. I will get back to you. I am doing my best.
See you next week!
Olga Zarzeczna is a senior SEO specialist with 8+ years of experience. She has been doing SEO for both the biggest brands in the world and small businesses. She has done more than 150+ SEO audits so far. Olga has completed SEO courses and degrees at universities, such as UC Davis, University of Michigan, and Johns Hopkins University. She also completed Moz Academy! And, of course, has Google certifications. She keeps learning SEO and loves it. Olga is also a Google Product Expert specializing in areas, such as Google Search and Google Webmasters.