What Can ChatGPT Do?

The rapid development of artificial intelligence over the past two decades has substantially changed the way we interact with technologies and people, conduct businesses, and even perceive the surrounding world.

ChatGPT (Generative Pre-trained Transformer) language model developed by OpenAI is a leading AI-powered conversational chatbot in the field. The chatbot has shown impressive abilities to generate coherent and relevant to your request text, which makes it applicable to a variety of tasks.

ChatGPT is widely used, but not limited, for the following tasks:

• Therapeutic conversations and emotional support
• Code writing and debugging
• Math problems solving
• Planning
• Resume creation and job interview preparation
• Translations
• Content creation
• Answering a variety of questions

ChatGPT SEO Plugin as an Effective Tool for SEO Content

To make the chatbot more efficient, ChatGPT offers add-ons for GPT Plus users. There are plugins for code interpretations, image generation, diagram creation, sending emails, content creation for SEO, and many more.

One of the plugins for writing SEO content is Serpstat SEO tool. The tool provides a list of keywords with their search volume, keyword difficulty for SEO, competition by a keyword in PPC and CPC. The plugin capabilities extend to providing SEO and backlink metrics by domain.

Top SEO experts have already tested the plugin:

Joseph S. Kahn

President and Director of Marketing at Hum JAM

“I **** asking questions in my custom ChatGPT keyword research prompts with the Serpstat Plugin enabled to get relevant and accurate data about the keywords it finds. I then use these keywords with my other prompts to write amazing content that ranks once I have the accurate data from the Serpstat plugin”.

How to use the plugin?

Step 1. Make sure you have “Plugins” in “Beta features” turned on to get access to the GPT-4 Plugins store.

Plugins are available for ChatGPT Plus users only.

Step 2. Find and install the Serpstat SEO tool in the store.

Step 3. Enable the plugin by checking the box near its name.

Step 4. Enter your prompt.

Use the received keyword list for further creation of SEO and PPC texts within the chatbot:

• Meta tags
• Product descriptions
• Ad copies
• Social media posts
• Articles

Just in a few minutes, we get an article with relevant keywords, which saves us hours of researching the topic and writing the text.

Joseph S. Kahn

President and Director of Marketing at Hum JAM

“It makes no sense to write ChatGPT content without the correct data. This plugin allows me to get the data and create content that gets actual traffic and great organic results. It can deliver the results any way you want it via lists, comma-delimited, or even table format”.

More Serpstat SEO Tool Plugin Use Cases

• Do keyword research.
• Plan PPC campaigns.
• Get inspiration for new content ideas.
• Create a content brief for a copywriter.
• Create optimized content for search engines.
• Analyze competitors’ SEO strategies.
• Analyze industry leaders.
• Analyze competitors’ backlinks.
• Create SEO strategies and plans.

Disadvantages of AI-Generated Content

The pros of AI content generation are commonly discussed, but what about the cons? Why content generated by AI isn’t as good as human-written content?

1. Artificial Hallucinations

While ChatGPT has been an incredible breakthrough in the field of artificial intelligence, it is still a work in progress and may contain inaccuracies.

Right below the prompt input box, ChatGPT provides a disclaimer that information about people, places, or facts generated by the chatbot may be inaccurate.

Because of the possibility of receiving false information, the ChatGPT content must be double-checked for reliability.

2. Quality

As much as we’d like to copy and publish the generated text as it is, its quality leaves a lot to be desired. Unedited ChatGPT content lacks the author’s experience, examples, and analogies. The model tends to create long sentences with complex structures, use complex words, and be repetitive.

However, the quality does depend on how you compile a prompt.

To get traffic to the created content, you must publish high-quality texts that comply with E-E-A-T Google quality rater guidelines. E-E-A-T stands for Experience, Expertise, Authority, and Trust. Upon receiving the generated text, check it for these factors to ensure excellent quality.

3. Plagiarism

Some claim that ChatGPT texts are plagiarism free, and some claim the opposite. Let’s just say that plagiarism is possible.

The language model is trained on massive datasets, which include existing books and articles. It uses algorithms to predict the next word in the sequence and can reuse phrases from existing sources. It potentially can lead to creating content that is similar to the already existing one on the web.

Paraphrase texts generated by AI to avoid being accused of copying someone else’s content.

4. Human Touch

One of the ways to keep readers engaged is to make a connection with them and show your soul through a text.

Human-written texts are distinguished by showing emotions, empathy, and a sense of humor. Writers have a unique voice, experience, and personal opinion: everything a machine cannot have.

5. No Text Optimization

Content generated by AI is not optimized for search engines unless you provide it with a list of relevant keywords. It makes you go to SEO platforms, export keywords, and then return to the chat. It may seem minor, but it does take time.

So, is ChatGPT bad for SEO? It’s not if used correctly.

As you have noticed, the content generated by ChatGPT needs to be revised and edited to improve its quality.

Read the generated text carefully to pinpoint weaknesses and fix them before publishing and indexing the content in search engines. Use ChatGPT plugins to get the most out of the AI and generate quality content that attracts traffic.

To improve the text quality, go through a quick checklist:

• Make sure the text is logically organized.
• Rewrite complex words and sentences.
• Replace repetitive words with synonyms.
• Add your unique voice or brand’s Tone of Voice.
• Check facts for reliability.
• Follow E-E-A-T guidelines.
• Fix grammar and spelling mistakes.
• Include relevant images.

A few more helpful tips:

• Once the article is published on your website, monitor its index status in the Indexing Inspection tool.
• Submit the URL for indexing in Bing to get even more traffic.
• Scan the page in Page Audit to see if there are issues not visible to a viewer, but prevent the page from ranking higher.
• Reach out to relevant sources, influencers, and partners to insert links to your article on their website.
• Place internal links to the article on your website.
• Monitor rankings of the article in SERP by keywords used in the article with Rank Tracker.

Conclusion

ChatGPT has proved to be a valuable tool for SEO, content writing, and content marketing. Despite the disadvantages it still might have, it saves a lot of time by performing time-consuming tasks in seconds.

Content creators use ChatGPT plugins to create optimized content that drives targeted organic traffic to their websites. Serpstat SEO tool plugin simplifies the process of creating content that is optimized for search engines by providing the keyword list directly in the chatbot.