Who said robots.txt files had to be boring?

Check out the easter egg in YouTube’s robots.txt file:

This is what I call “Marketer Bait.”

In short, you can create things with the intent to get marketers to promote them, like what I’m doing right now.

I saw something interesting and now I’m sharing it.

As a result, YouTube gets free earned media and exposure.

Think outside the box!

SEO Bite #7: Always be on the lookout for ways to add easter eggs to your content, website, or code.