In a world with literally thousands of options for martech solutions, digital marketing can feel like a constant game of catch-up.

The ways we market to audiences are changing, and your next campaign might require trying out a slightly different approach.

That’s why we created the App Center—a marketplace of solutions within Semrush to help you tackle every marketing challenge that comes your way.

What Is the Semrush App Center?

The App Center on Semrush is a platform of specialized marketing apps that anyone can access. 

The platform offers you an a-la-carte, one-stop solution to find new marketing tools that are relevant to your work. 

All you need is a Semrush subscription (even a free subscription works) to start exploring. While there are some apps developed by the Semrush team, there are even more apps that are developed by trusted third-party partners and start-ups. 

Inside you’ll find a variety of apps for managing tasks in ecommerce, advertising, video marketing, AI content generation, and more. 

You can quickly search for apps in the search bar or browse by collection in the menu to the left.

An App for Every Marketing Task, Handpicked by Semrush

First, you get access to a marketplace of high-quality apps. These apps are vetted by Semrush, so you know that they’ll be reliable, impactful, and insightful to your campaigns.

While Semrush has an established toolkit for all things SEO, competitor research, and content marketing, the App Center fills in the gaps with even more solutions. 

For example…

You can use Semrush Position Tracking to track your website’s daily rankings on Google, but what about your YouTube channel’s rankings on YouTube? Well, Semrush has an app for that.

You might already know about the Semrush toolkit for researching PPC ads on Google. But what about researching display ads? There’s an app for that, too. 

Maybe you want to promote your own mobile app on the Apple Store or Google Play Store? Yup, Semrush has an app.

For every marketing task, there’s an app to help you out—that’s the mission.

Whether your team is made up of a wide set of specialists, or you’re a do-it-all-yourself marketer, the App Center is ready to help.

Streamlined Payment Solution

Second, having an App Center integrated with Semrush means that your payment solution for every app and any Semrush plan is all streamlined.

Any Semrush subscription—free, pro, guru, or business level—is able to add these apps to an existing monthly bill.

This helps you simplify your agency or business’ budget for marketing software. 

Free Trials and Freemium Tools

If you’re not quite ready to pay for an app, you can also “try before you buy.” Every app in the App Center can be tested with either a free trial or free-level subscription. Just look for the info on the app’s listing page. 

Once you’re done using an app, you can cancel that app’s subscription without changing your Semrush subscription—everything is flexible to what works for you. 

Still have 0 budget for another marketing tool? No worries, you can check out the free collection. 

Multiple Users with a Single Login

If you work on a team, you can add multiple users to your Semrush account so everyone can log on and use the apps from the App Center from their connected user accounts. This way, any progress made or data saved in an app will be visible to the rest of the team.

The intention behind the App Center was to welcome innovative app developers to partner with Semrush in order to offer you the most complete set of options for your marketing toolkit. 

Consider the following examples. 

Example 1. Keyword Research for Ecommerce

The Semrush Keyword Magic Tool is great for finding tons of keyword opportunities for an SEO campaign. 

But, let’s say you work in ecommerce and want to know which keywords have a history of high conversion rates. With the Ecommerce Keyword Analytics app, you can take those keywords you found with Semrush and dive deeper.

This app can show you how a keyword is converting on the top retailers in several major countries, which could be valuable information when choosing the keywords you use in an ecommerce SEO campaign.

Example 2: Content Creation

Another example: let’s say you want to generate content for your content marketing plan. 

You can use these tools in this order:

1. Find keyword clusters to target with the Keyword Manager (Semrush)

2. Generate a rough draft of text with AI Writing Assistant (App Center)

3. Edit and grade the SEO value of this text with the SEO Writing Assistant (Semrush chrome extension)

The work’s not done once you create a blog post. You’ll need to distribute it and reach your audience. 

But how?

Example 3: Content Repurposing & Distribution

One trick is repurposing your content from articles into videos with one of the apps that makes that process easy. 

Once you have video content based on an article, you can share it with your audience on social media.

Then, as your brand awareness grows, you can track every mention of your brand with one of the media monitoring apps.

Dedicated Support Team and Documentation

Another reason the App Center makes your life easier is from the support you’ll get.

At any time you can send an email to [email protected] with any questions or concerns and we’ll connect you with one of our App Center support specialists. 

Plus, every app has its own dedicated article in the Semrush Knowledge Base for convenience. Just look for the “User manual” link at the header of the app.

Growing Platform

The best part? The Semrush App Center is just getting started! 

After its initial launch in March of 2021, the App Center has grown to a platform of over 55+ apps that solve all kinds of problems. 

There’s never been a better time to join the Semrush App Center! If you are an app developer and interested in listing your tool on our marketplace, learn more here.

App Center FAQs

Where do these apps come from?

Semrush sources apps from our trusted partners in addition to creating our own apps in-house as well. You can see in the left hand menu there’s an option to browse apps made by third-party partners or made by the Semrush team.

What’s the cost of using the Semrush App Center?

To access the Semrush App Center, all you need is a Semrush account of any level—free, pro, guru, or business. 

Some apps are completely free to use, while others have a monthly subscription price. 

When you’re done using an app, you can remove an app’s subscription from your account.

There are no limits to the number of apps you can add to your subscription and many apps offer upgrade packages to get more data if need be. 

Do these apps offer a free trial period?

Every app in the App Center either offers a free trial period or a free-level subscription so you can test out any app’s interface and functions for free.

What kind of support and customer service is provided?

Every app in our App Center comes with a user manual that can assist you with any technical questions while using your apps. Plus, we have a dedicated App Center customer success team ready to answer your questions via phone or email.