Remember when Google announced its new small business attribute, where businesses can self-claim they are small, which would add a “small business” icon to their products in Google Search? Well, Google now announced that searchers can filter by small businesses in Google Search and Google Maps.

That too is not new, we saw that small business filter roll out a day or two after the small business attribute was announced.

Anyway, this is part of a larger post reminding searchers about “4 shopping tips to get ready for Black Friday weekend.” The blog post is re-announcing features that were announcement previously, I believe.

Here is that small business filter:

Here is a GIF of it in action:

Here are the screenshots from before this announcement:

🆕 As Google announced a new small business attribute on Search and Google Maps which covered by @rustybrick at https://t.co/I0c6soRlP6

↗️ Now, seeing “Small Business” filter label also. pic.twitter.com/kwApjvLLa0

— Khushal Bherwani (@b4k_khushal) November 3, 2023

Looks like Google Search Shopping filters included small businesses filter option.

cc: @rustybrick pic.twitter.com/EERbqZHCmD

— Shameem Adhikarath (@shemiadhikarath) November 16, 2023

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