SPOTLIGHT

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    How to uncover hidden gems in your paid search accounts

    A PPC professional’s job goes beyond just launching paid search campaigns. An equally important task is optimizing and scaling those…
    6 mins ago

    Google Search Testing Showing Only Local Listing For Near Me Queries

    Google Search seems to be testing showing only local listings from Google Business Profiles for many “near me” types of…
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    How to Respond To Negative Reviews: 6 Best Practices

    Customer complaints are an inevitable part of doing business. And while most customer feedback is valuable (even when negative), receiving…
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    International SEO: Setting Your Website Up for Global Success

    While local SEO is fairly straightforward, improving your website’s position in search results across languages and regions is anything but.…
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    Instagram SEO: Tips to Boost Visibility, Organic Reach and Followers

    With billions of users, Instagram is one of the hottest social media channels around. Sounds like a great place to…

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