SPOTLIGHT

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    How to Set Up GA4 Conversion Tracking: A Step-by-Step Guide

    Editor’s note: On March 21, 2024, Google announced “conversions” would be renamed as “key events.” GA4 will continue to use…
    34 mins ago

    Statcounter Fixes Search Engine Market Share Data

    Over the past week, many have been windblown by Statcounter reporting that Google lost significant market share in the US…
    1 hour ago

    Competitive Matrix: What It Is + How to Make One (with Templates)

    What Is a Competitive Matrix? A competitive matrix is a tool that helps you visually compare your company against competitors.…
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    Navigating B2B Roadmaps: Prioritizing OMS for Enhanced Inventory Visibility / Blogs / Perficient

    In B2B commerce, establishing a robust IT roadmap is akin to charting a course through turbulent waters. There are hundreds…
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    How to avoid an SEO disaster during a website redesign

    If you’ve been investing in SEO for some time and are considering a web redesign or re-platform project, consult with…

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