Google has added official tour and performance dates to the knowledge graph when searching for a musical artist. This gives the musicians another platform to promote their live performances and gives users more information by simply viewing a SERP, rather than having to look through a website for the correct information.

This is done very easily by the musicians (or their webmasters) by following Google’s simple steps:

“If you’re the webmaster for a musical artist’s official website, you have several choices for how to participate:

1. You can implement schema.org markup on your site. That’s easier than ever, since we’re supporting the new JSON-LD format (alongside RDFa and microdata) for this feature.
2. Even easier, you can install an events widget that has structured data markup built in, such as Bandsintown, BandPage, ReverbNation, Songkick, or GigPress.
3. You can label the site’s events with your mouse using Google’s point-and-click webmaster tool: Data Highlighter.

All these options are explained in detail in our Help Center. If you have any questions, feel free to ask in our Webmaster Help forums. So don’t you worry `bout a schema.org/Thing … just mark up your site’s events and let the good schema.org/Times roll!” 
– Google Official Blog

If you haven’t heard of a knowledge graph, then take a look at the example below and make sure to see the tour dates!

About The Author

Shiri brings her knowledge in online marketing and social media, among other things to the Rank Ranger team. She’s excited to be a Ranger and looks forward to wearing the ranger hat and getting her sheriff’s badge in the SEO force.