In this episode of The SEO Entrepreneur show, Nathan Gotch welcomes Nick LeRoy, a seasoned freelance SEO consultant with over 10 years of experience, to discuss the evolving landscape of SEO and the intricacies of being an SEO consultant.

Thanks to our sponsor, The SEO Entrepreneur – Learn how to start a successful SEO business without experience (or money).

Key Discussion Points:

1. Transition from Agency to Freelancing: Nick shares his journey from working in agencies to becoming a successful freelancer. He details the challenges and learning experiences he encountered along the way.
2. Evolution of SEO: Nick reflects on the significant changes in SEO practices from the early stages of his career to the present, including shifts in strategies and the importance of adapting to new trends.
3. Client Management and Soft Skills: The importance of soft skills in managing clients and building relationships is emphasized, highlighting communication as a key factor in successful SEO consulting (Related: how to start an SEO business).
4. Finding Clients and Revenue Streams: Nick provides insights into his strategies for acquiring clients and diversifying income. He stresses the importance of value-based pricing and maintaining a balanced client portfolio.
5. Overcoming Imposter Syndrome: Nick opens up about his experiences with imposter syndrome and how he tackles it by focusing on continuous improvement and delivering high-quality work.
6. Challenges in Consulting: They delve into the common challenges faced by consultants, including client qualification, managing expectations, and the advantages of upfront pricing and transparency.
7. Sales Process and Approach: Nick describes his sales process, emphasizing the importance of discovery calls, proposal presentations, and positioning oneself as a high-value consultant.
8. Scaling as a Consultant: The conversation also covers strategies for scaling as a consultant without compromising the quality of service or personal work-life balance.
9. Client Qualification and Avoiding Guarantees: Nick talks about his approach to qualifying potential clients, setting realistic expectations, and why he avoids guaranteeing specific results in SEO.

This episode offers a deep dive into the world of SEO consulting, providing valuable insights for both seasoned and aspiring SEO professionals. Nick’s candid discussion of his experiences, challenges, and successes offers a unique perspective on what it takes to thrive as a freelance SEO consultant.

Work with Nick: