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Google Tests Longer Local Justifications From Third Party Sources

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Google may be testing showing longer-form justifications in the Google local results. In the example below, provided by Miriam Ellis on X, it showed a more extended description/justification provided by Yelp.

Google Local Justification Yelp Long

The “The 25 most photographed restaurants in Greater Cleveland, according to Yelp” is the justification part of the snippet.

As a reminder, Google was testing justifications in 2020 and then it officially went live in 2021.

Have you seen this before? It seems most Local SEOs have not.

Forum discussion at X.

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