Google Search seems to be widely testing an e-commerce-like interface where it shows products and shopping deals by category. The page is filled with the product grid interface, with a special shop deals top design (not the shop deals banner) and then various categories of products in that grid format.

Glenn Gabe spotted this and posted on X saying, “Interesting, when I search for “shop deals” I see an entire SERP of deals using that visual from your screenshot. It contains a boatload of deals per category. Takes up the entire SERP. This might be what Google is going to release fully soon (or now).”

Here is a screenshot I was able to trigger myself on Friday:

Some show the green deal labels.

I should note that hinted last week for retailers to update their deals saying, “stay tuned for new ways we’re helping shoppers find your deals this holiday.”

Here are some more screenshots and feedback:

Yup! That link I posted should just apply that “shop deals” search for you and trigger it too

Pretty interesting approach to compete with Amazon IMO…I can see this eventually leading to G shopping results tab

— Brian Freiesleben (@type_SEO) November 2, 2023

Very big deal…and another sign of the direction G wants to head in. +1 for the importance for SEOs to start collaborating with their paid friends to ensure data feeds are sparkly clean and that your product pages contain as much product data as possible for users and G shopping

— Brian Freiesleben (@type_SEO) November 2, 2023

Do you see it?

Forum discussion at X.