In the last six months, the number of videos being watched on facebook has doubled, meaning that the number of videos being uploaded is also steadily increasing.

Facebook announced that they are now tweaking their algorithm to be able to show more relevant and appropriate videos in people’s news feeds. This update will apply to videos posted by both personal profiles and pages.

 “The improvement we are making today considers whether someone has watched a video and for how long they watched it. We’re adding that to the factors we considered previously, which included likes, comments and shares. This change will affect all videos uploaded directly to Facebook.”

These adjustments will make the news feed even more personalized. People who enjoy watching videos on facebook can expect to see more videos, and people who do not regularly click to watch a video that appears, can expect to see fewer showing up. Facebook has been testing this new algorithm out and has found that more people are watching videos relevant to them.

It is important to note that this only applies to videos directly uploaded to facebook, not to those shared via links. Videos shared via links are already ranked through different metrics and will continue to show as they have been.

On your company page, it is important to be aware of the type of videos that your audience wants to watch and is interested in interacting with, as these will show to more people. You can follow this in the new video metrics section in Page Insights.

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