Reduce marketing costs and increase profitability, without hurting revenue.
How are you identifying where you can reduce your marketing costs and increase profitability, without hurting revenue?
If you’re a PPC advertiser, chances are your company is throwing money away on brand terms.
In this guide, How to get 1 in 5 dollars back on brand search, you’ll find everything you need to know to reduce brand search costs and reinvest in higher-performing search terms.
- Meet the Lone Ranger
- Why automate brand bidding: the whole marketing team wins
- Digital agencies: reinvest in new channels and campaigns
- Save or reinvest: the choice is yours
- How much could you save?
- About Adthena’s Brand Activator
Sponsored by Adthena
Adthena is the The Ultimate Search Intelligence Solution. It serves hundreds of the world’s largest advertisers through its patented “Whole Market View” technology. Updated daily and unrivaled, Adthena uses machine learning to help digital marketers understand their paid and organic search landscape and improve campaign performance. Processing over 10TB of new data, indexing 500 million adverts and 200 million keywords in 15 different languages every day, Adthena works with over 250 clients spread across 14 different business sectors ranging from retail, finance, travel and automotive.
