The direct written premiums in the US auto insurance market are projected to reach $390 billion by 2030 according to McKinsey & Company. Companies that win auto insurance customers can grow revenue per customer even more by bundling in additional products like homeowners, life, and pet coverage. If you factor in the multi-year lifespan of…

The post Brand Breakdown: Winning the $390 Billion Car Insurance Search Market appeared first on Terakeet.

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