Daily Archives: November 13, 2021

New Ways to Showcase Your Google Analytics Data

By | November 13, 2021


Back in August, we released a slew of widgets that made analyzing your Google Analytics data easier than ever. We’ve been busy since then creating all-new widgets for all-new purposes with one common theme: to make showcasing comprehensive SEO and marketing data within white label reports as simple as possible. Here’s a look at what we’ve been up to as far as widget development is concerned. 

Widget Colorful Graphic

Daily Stats Widget for Combined Google Analytics, Search Console, and Google Ads Data

The Daily Stats Widget is a one-stop Google data shop. With the widget, you can compare any of the metrics available within the Google Analytics API to that of Google Search Console, and even to Google Ads. This is an obvious advantage since Google does not allow you to necessarily make comparisons between the data within its various platforms (i.e., Google Analytics, Search Console, and Google Ads).

Daily Stats Widget



A Daily Widget showing both data from Search Console and Google Ads simultaneously 

The widget enables you to compare a custom set of metrics across the data sources. In fact, you can custom select the most important metrics to you from all three platforms. For example, you are able to display metrics such as new users, bounce rate, goal value and ad clicks,
ad cost… etc. 

This widget not only has the ability to offer huge amounts of
data, but via its **** settings can help gather information to better understand and compare your performance to other reporting periods. To this extent, you can choose to add columns that show your current performance relative to the previous reporting period.




The Marketing Funnel Widget 

The Marketing Funnel Widget is a customizable widget that gives you the opportunity to share your site’s path to success. Making use of your Google Analytics integration into Rank Ranger, the Marketing Funnel allows you to present how users engage with your site. The widget gives you the ability to custom select which Analytics metrics you want to display and in what order.

The result is the ability to showcase user behavior and interaction as it impacts your conversions and goals.

Marketing Funnel

Use the Marketing Funnel to present a logical flow of how users behave when visiting your site

To help you tell the story of your site’s traffic, the Marketing Funnel can be set to show the
data range you desire. Further, the size and color scheme of the widget can be altered to your liking, as well as the width of the funnel. The result of this is the power to showcase the flow and overall impact of your site’s traffic in a way that fits your specific needs.

Google Geo Location and Google Analytics Audience Demographics Widgets for User Insights

Last up
are two widgets, both of which help you gather insights into who your users are. Each widget takes a look at a unique segment of data that when analyzed together offers a comprehensive look at your users. 

The Google Geo Location Widget

The Google Geo Location Widget enables you to view your Analytics performance across all markets. Here you are presented with a map that through its color shading indicates performance within a specific market. To get a numeric representation of your site’s performance in a given country
simply
hover
over the location map.

Geo Location Widget

Use the Geo Location Widget to gather data on metrics such as Sessions on a per market basis 


Google Analytics Audience Demographics 

When looking to present your site’s audience by age and gender the Google Analytics Audience Demographics widget presents a broad set of insights at a glance. Specifically, the widget shows the age and gender demographics of your users during the previous month. Supporting the Google Geo Location, the data here allows you to see who your audience is, not only what market they reside in.

Audience Demographic Widget

 Use the Audience Demographic Widget to get a visual understanding of your users 

 

   

When SEO Widgets Go White Label 

As we’ve alluded to, the most prolific use of these widgets comes when shared within our white label reports, specifically the Marketing Dashboard, which offers full access to the HTML and CSS (so that you can make your dashboards look and feel like any website you want). Simply put, this is a great way to showcase your site’s performance to your clients as the dashboard gives you the option to embed videos, surveys, and anything you deem necessary to highlight your site’s growth and success. More, the Marketing Dashboard offers you the opportunity to insert explanatory notes to your clients, which makes it the perfect place for
the easy to discern widgets we’ve created.


White Label Google Analytics Widgets

The Marketing Dashboard affords you the ability to create dashboards that can look and feel like any site you want

For the Sake of SEO Simplicity 

Widget Art

Utilizing these new SEO widgets brings with it the ability to present your SEO success in a way your clients can effortlessly understand. The last thing you want to do is present data that simply
confuses your reader, who may not be extensively familiar with SEO. Widgets by their nature, offer up insightful yet complex data in a highly visual way, making it digestible to any user. Which is why these new widgets are a great addition to your white label reports! 

About The Author

Rank Ranger

Rank Ranger is an SEO Platform designed to standardize management and reporting for the digital marketing world by filling the need for a comprehensive online marketing platform capable of tracking & monitoring campaign data, integrated with 3rd party software and services, providing fully personalized and customized reporting, 100% white label automated reports and a branded web interface.



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How to Start an OnlyFans Successfully in Your First 7 Days

By | November 13, 2021


Getting Started on OnlyFans can seem daunting but with this guide you’ll be able to focus on your success right away

OnlyFans Creator Quick Start Guide: Last Updated: November 13, 2021 Reading Time: 20 Minutes

So I’ve been writing and speaking about OnlyFans for over a year now and I realized that every day new creators are jumping onto the platform without a real understanding of how OnlyFans works or what to do to be successful. So I wanted to put together a quick guide for new creators that is a Quick Start Guide for success on the platform. In this article I am going to discuss your first seven days on OnlyFans and what to concentrate on for each of those days to build a solid foundation moving forward. Think of this like a survival guide in a way as well as putting yourself on a path towards making money on the site.

Day 1

Now I am going to treat Day 1 as the day when your OnlyFans has been approved by the site to go live and for you to start accepting money. That means you’ll want to already be verified and have your banking information in the site before you start this guide. That being said let’s jump into what you want to do on your first day after verification.

Very Important Day 1 Tasks:

Pick a Good Username

Picking your username is a very important task. Many creators rush through this step in order to just get their page from having the default ‘u134857’ type name. You want to take this particular step very seriously because much like the name given to you at childbirth you want it to be a good one that will last the full life of your OnlyFans page. I have discussed in lengths on how to make your username an asset to you for both Search Engines like Google and being easily spoken and typed. You want to make sure that your username tells people a bit about who you are and what type of content they can expect to get from you. At the same time you want the username to be short and simple enough that you’ll remember it when typing it in somewhere or prompting it. That is a lot to ask from one name I realize and that’s why it’s important to take the time to adequately choose a good one. If you wrack your brain and can’t think of one on Day one that is fine, perhaps sleep on it and a good one will come to you. Just remember that you need to have this username chosen before you start to promote your OnlyFans page.

Fill out Your Display Name

Many creators don’t know that their display name acts as the title of your page to search engines like Google. I have talked in length on how to utilize your display name not just for keyword targeting but also to alert users to different specials and offers you have. You can even let people know about a Live Event using your display name. Remember your display name can be changed whenever you feel like it and it doesn’t need to be set in stone like your username. So you want to make this an important task on day one with your OnlyFans page. In the beginning I would advise keeping things simple when it comes to your display name. Using the character name you’ve given yourself in your display name with a simple description of what kind of content you’ll be producing is good for now. I would also add a powerful adjective to your username like ‘***” ‘****’ ‘Curvy’ etc, that will keep people’s attention. You can also add ‘flare’ to your display name with emojis but I wouldn’t do to much of this as it may make you seem a bit immature and new. Overall you want to spend some time on day one thinking of a good Display name you want people to see. Remember this is the name that will appear in the DM’s when you write someone as well so you want to make it worthy of opening up.

Pin A Post to the top of your page

I am a big proponent of having a welcoming image or video at the top of your OnlyFans page. I highly recommend that you let your fans hear your voice if you can because it will help build a deeper connection with you. Obviously this is your first day on the platform so you really don’t know too much about how things work. So it is best to post a picture with a text message welcoming people to your page. The picture should be one of your best pictures and should likely not contain anything explicit in it. This is meant to endear people to you not necessarily your body or other attributes. You can accomplish a lot with just one pinned post at the beginning. It will allow you to connect with fans, explain who you are and why you have an OnlyFans page, give them an idea of what you look like and what you are all about and you can also mention if you do custom content or have other offers you want them to know about. Whether you decide to start out your page free or paid it will give people a welcoming message that will hook them from the beginning. If you feel like being advanced from the beginning you can use a free software like Canva to combine text into your picture for an even more interactive experience.

Day 2

This is the day you want to start getting your promotion groundwork laid out. No one is going to beat a path to your door just because you have an OnlyFans page. Unless you already have a good following on Social Media you will need to start creating that buzz yourself by creating OnlyFans specific Social Media accounts.

Very Important Day 2 Tasks:

Create Your Twitter OnlyFans Account

OnlyFans encourages you to have a Twitter account and for good reason as the site gets 6.6 Billion Monthly visits. People often forget just how much traffic Twitter gets because the discussion often focuses around Facebook, Google and Instagram. Not only does Twitter get a lot of traffic but it’s one of the only major social media sites that allow Not Safe for Work Content to live openly and freely on it’s site. When you are attempting to sell NSFW content it makes sense to promote it on a site where users sign up to see such content on a daily basis. So your first task on Day 2 is to create a unique separate Twitter account just to promote your OnlyFans. If you already have a Twitter account you should not use it unless you are ok with everyone you knew previously finding out about your OnlyFans page. It also makes sense for safety reasons to create a new Twitter account so that nothing associated to you personally like your location, age, contacts you know in real life etc. are out there for anyone with bad intentions to find. It’s pretty easy to create a new Twitter account as you just need an e-mail address and a phone number to associate to the account. You can use the same phone number for multiple twitter accounts as long as some time has passed between the creation of the account. You want to go ahead and add your OnlyFans link to your profile as well as create a clever Twitter Handle and Display name for your account. At this point you just want to have something initially setup that you can improve on at a later time.

Create a Reddit Account

For many people new to OnlyFans they don’t typically have a Reddit account. Reddit has always been the domain of Males from 13-30 years old. As most creators are female it might be your first time even hearing about reddit let alone signing up for an account. Reddit is another site that allows NSFW content to be published within 18+ based subreddits. Reddit is one of the most visited sites on the Internet and posting on the site is totally free. At this point you want to just sign up to Reddit as quickly as possible. The reason is because many subreddits require that your profile be a certain number of days old to post or to join the subreddit. You don’t need to be active on the profile for it to age. So go ahead and get a reddit account created and verified and choose a username that is similar if possible to your OnlyFans username as you’ll be using this account specifically for OnlyFans promotion.

Create a LinkTree/All My Links Page

Now you have a bunch of pages out there and you want people to be able to find all of these pages to see your content. This is where sites like Linktree and AllMyLinks.com come into play. Check out both of these sites and decide for yourself which sites interface you like the most and add each of the links you’ve created today (Twitter and Reddit) as well as your OnlyFans link to your page. Remember that you can order the links yourself, so you’ll want your OnlyFans link to be at the top. For now you just want to register your page and add the links. As you create more pages over the next few days you’ll want to come back and add the new links along the way as well.

Day 3

Now that you’ve setup your Promotion Social Media as well as having your OnlyFans begin to take shape this day should be spent on setting up killer Pinned Posts.

Create Your Pinned Introduction Post on OnlyFans

As I mentioned previously having a good pinned post on your OnlyFans will keep your site messaging clear and concise. It will also allow you to speak to those new to subscribing to your page directly and let them know about other items you offer besides what they just subscribed to. You want to go ahead and create your pinned introduction post today. Whether you decide to make it a video or a picture is up to you. If it’s a video I recommend looking directly at the camera and speaking to your new subscriber in a one on one fashion. Let them know that you appreciate them being on the site and what content is on the page for them to enjoy. If you are brand new let them know about what content you expect to be making in the next few weeks or months. For a picture post as I mentioned you can post the picture with a content message underneath or use Canva to make one image that has both pictures and texts in it. Either way you want to make sure that your pinned post is at the top of the page and provides useful information to your new subscribers.

Create Twitter Pinned Post

I did an entire Podcast episode on this topic in the past on the OnlyFans Secrets Podcast so if you haven’t listened to that episode I highly recommend it. Overall your Pinned Post on Twitter is very important both for the growth of your Twitter page and your OnlyFans page itself. It should accomplish the following goals. 1. Provide a preview to what someone can expect on your OnlyFans page.  2. Show off your unique personality  3. Be slightly sales oriented so that people know what kind of content they can get off of Twitter.  4. Be appealing enough that people will want to re-tweet on their own Twitter page.  Obviously this is a lot to ask from one pinned post so I have gone into detail previously on how to accomplish all of those goals with one powerhouse tweet. Remember that growth of Twitter relies on having your twitter posts re-tweeted and seen by as many people possible but your Pinned Post also acts as an introduction to all those new to your Twitter page. Make sure it shows off your personality and why someone should subscribe to you on OnlyFans or even just follow you on Twitter,

Create Reddit Pinned Post

The reddit pinned post is very important because Reddit itself does not allow linkable URL’s in your profile description. Almost all OnlyFans creators still put their OnlyFans link in their profile description but since it isn’t linkable someone would need to copy and paste it into their browser and few people are going to do that. Instead the best technique is to create a post that you just publish to your own profile that includes your links either to OnlyFans or a site like LinkTree with all of your links on it. Your profile acts that same way as a subreddit would as you can publish directly to it and it will only appear on your profile page. Keep in mind that anyone following you will see what you publish to your Profile Feed in their Reddit post feed the same as if they had subscribed to a subreddit. When you post your link make sure that you go back to your profile and choose to make it a ‘sticky post’ this is the Reddit language for pinned post.

Day 4

Organizing Your Content

One area that demands a good amount of time and effort but is often not discussed is the need to organize your content properly. Remember that your content is a huge part of the eventual success of your OnlyFans page. I’ve discussed previously putting your content into specific categories so that they each serve a unique purpose. Here are the categories you want to organize your content into.

Free Content on Your OnlyFans Page or Promotions

This is content that only gets put onto a Free OnlyFans page or is used for Free Promotional Spaces. This is content that should be good quality but is mainly for ‘preview’ of better content that you have. You can use these same Free pictures for promotions either as stand alone images or combined with text on the pictures as well. This should be content that is appealing but you want to make sure this content is only used on Free Pages. These can also be images you use on sites like Instagram or TikTok as well.

Behind the Wall Subscriber Content

This is the content that you will be posting on a weekly or daily basis on an OnlyFans page. This content should not be seen anywhere else but behind a pay wall on your OnlyFans page. In many cases you might have a series of pictures and the most exclusive or revealing picture is saved to be put onto OnlyFans. Resist the temptation to use these kind of pictures on sites like Reddit or Twitter as promotion because people will feel cheated as if they have paid for something they have already seen.

Spicy Promotional Content

If you feel comfortable promoting yourself with more explicit pictures you need to organize content around the type of subjects you plan on promoting. If you are looking to promote yourself for instance on a ‘no shave’ kind of forum you’ll want to have content specifically featuring your hairy self. If you have studied certain aspects of Twitter OnlyFans promotion and notice that certain types of spicy pictures get the most retweets you’ll want to create content specifically in that vein. After a certain amount of time using these pictures or videos you can eventually put them on your OnlyFans after they have worn out their newness with your promotions. Just remember to give it a bit of time before you do so.

Custom Content

While you might not know right away what kind of custom content will sell, once you have a grasp of that you’ll want to go ahead and create that type of content for potential sale. Remember that you can still put Paywall content even on a paid subscriber VIP OnlyFans page. Meaning that you can make additional money from tips and people buying even more exclusive content from you. If you have previous custom content from the past (while you were of course over 18 years of age) you can still sell it on OnlyFans as well as custom content. There is some debate in the community on whether you can use custom content that you made for one customer again in either promotion or future OnlyFans posts. I feel that if enough time has gone by that you can but I will leave it up to you on what you feel is the ethical way of handling your custom content.

Previous Unseen Content

As mentioned you can use content from your past (as long as you were over 18 at the time) on your OnlyFans page. If you have a lot of steamy content that you were never able to post or images from past Social Media (that currently is not easily found) you can put it onto your OnlyFans page. You want to take the time to organize this content and possibly schedule it to be posted over several weeks or months. Make sure to utilize the ‘post later’ feature on OnlyFans as you don’t want all of your content to be dumped all at once. By scheduling your content you will appear more active on your page to your subscribers.

With all those types of content you want to take day four to get all of it properly organized. In some cases you want to combine the best pictures for promotional material so that people will be able to know what your OnlyFans offers will be.

Day 5

Start Posting

Now that you’ve spent the last few days getting yourself setup it’s time to actually start planning your actual content posting schedule. You need to keep a consistent schedule of both posting content on OnlyFans and on Social Media sites in order to grow your following. This day should be spent getting your calendar ready as well as beginning your content posting.

Create Your Social Posting Calendar

One very important thing to have in your arsenal of success is a Social Media Posting Calendar. You can either create two different work calendars, one for OnlyFans posting and another for posting on your Social Media or combine the two into one powerful calendar. Even if the calendar is pretty rough to start you want to go ahead and start working on it today. You might end up posting randomly for a while before you get the hang of the best times to post but for now begin to create a skeleton of your future work calendar. Make sure to include tasks that both take a short amount of time to complete as well as longer term tasks that you may need to work on over several days posting. I have discussed in length creating a Work Calendar on the OnlyFans Secrets Podcast and if you haven’t listened to that episode I highly recommend it.

Begin Posting from your schedule on your Social Media and Your OnlyFans

Now that you have laid out the foundation of your OnlyFans page with a good username, display name and pinned post you can begin to schedule and post directly onto the page. This should hopefully be based on the calendar that you’ve made for yourself but if you decide to skip that step just make sure that you are posting on a regular basis and that you are mixing up the type of content you post on your OnlyFans so it doesn’t become stale. You also can begin posting on Twitter and Reddit now that you have both of those accounts setup. With Twitter you want to start posting content that you hope to have retweeted. When it comes to Reddit you want to research a few good subreddits that you can begin posting to that will likely be seen by a lot of viewers who would be into subscribing to the kind of content you produce on your OnlyFans page.

Day 6

Evaluate Your Progress So Far

If you’ve listened to my Podcast or read previous articles on my blog you’ll know that I am a big proponent of stopping and evaluating your progress. Running hard in a race is important, but running hard in a race in the opposite direction of the finish line is a disaster. That’s why this is a good day to look over what you’ve done so far. Here are the main areas to evaluate.

  1. If possible view your OnlyFans page as a fan. Now that you’ve begun posting and promoting yourself you want to be able to see what your potential fans see. Create a ‘fan’ account on OnlyFans (it’s free) and give yourself a free trial of your site. Then walk through finding your link on Twitter or Reddit and pop onto your page. Do you like what you see? Also look at your page before you’re able to go behind the paywall as well, is it appealing? Do you like your banner and images, or do they look distorted and your marketing message is unclear? Don’t let the train get too far off the rails before you really analyze your page.
  2. Look at Other creators – While you are using this fan account go ahead and look at other creators who are similar to you. Does your content stack up to what they are producing? Look at creators with similarly priced pages as well to make sure that your page price is competitive. When you go and look at other creators you will possibly come back feeling defeated, which is a good thing! Nothing improves a business like a good quick punch in the gut that your competitor is eating your lunch. You’ll want to improve and you’ll make the kind of changes needed to become a greater success.
  3. Be Realistic about Your Content – Are you posting content that is interesting and of high quality? Is the lighting and positioning of your pictures good? Be critical of your pictures and videos because others will be as well. Of course when you first start out your content might be a big dodgy in places. But you’ll want to go ahead and look at it and make notes on how you can improve and how you can make yourself better. Remember you’re not supposed to be perfect right now but you do want to be able to make better and better content as you move along in your process on OnlyFans.

Day 7

Now that you’ve evaluated your progress so far it’s time to start looking into the future with your day seven activities. These are going to be the areas you might not have as much time as you’d like for right now but will pay dividends in the future.

Create your TikTok Page

Right now TikTok is a huge Catch 22, TikTok hates OnlyFans (it really hates any site that takes you away from Tiktok) but even the mention of OnlyFans or anything ‘***** related’ can get you booted off the platform. Many creators have been kicked off the site half a dozen times and they keep coming back. They do this because this is where all the eyeballs are right now and the traffic is hard to pass up. So much like a character on Game of Thrones, don’t get too attached to your TikTok account because it might just die suddenly out of nowhere. So on Day 7 , it’s a good idea to begin your first TikTok account with the intent of funneling people to OnlyFans. I’ve gone over this in my TikTok OnlyFans guide on how to build a TikTok Thirst Trap page. I highly recommend you read that before starting your page as it’s a good way to hopefully prevent having your page banned while still appealing to potential subscribers.

Create Promotional Images Using Canva

If you haven’t already this is a good day to stat playing around with photo and video editing software like Canva. You are going to need to get decent at creating graphics for promoting what you are doing on OnlyFans on and off the site. There are many free and premium graphics software that you can use to do this work. You may want to explore the App store on your phone to find the software that works best for you. Once you do, start playing around with the features so you’ll be able to create cool effects and images that both improve upon the quality of your pictures while also acting as potential promotion pieces. It’s a good idea to spend a few hours working with these programs as it will really enhance the kind of quality content that you make. One other note is to learn to make your own watermarks in these programs as OnlyFans watermark sometimes isn’t enough protection and can be easily cropped out in many cases.

Begin Interacting with Fans

Lastly on this day you should begin the long journey of interacting with your fans. That means getting out of your DMs and actually responding to comments on your OnlyFans page and in the different social media sites that you have now spent a week building out. I find that interacting with fans in the beginning is the best way to keep people involved and engaged with your page. It is often the one advantage that new creators on OnlyFans have over older creators. Once someone is very established or has consistent income coming in they just aren’t as hungry as they once were and fans can tell. As a new creator you can fill that void by getting down into the trenches and talking directly with fans and even going out and pulling fans in by interacting on other people pages and commenting on their Social Media. Remember everyone has a different vibe and there is no right or wrong way to go about talking to people on your page Engage in any way that you are most comfortable doing so, just remember to try to maintain a consistently positive attitude with your fans and block out the trolls and possible negativity that other might throw at you along the way.

Your Quick Start Guide to OnlyFans Success

So there is your quick start guide to success on OnlyFans in your first seven days on the site. In your first week you should set out the goal of getting your OnlyFans page started on the right track, begin to build out the Social Media channels that have the most potential to draw in new fans and begin to learn the rhythm of the site and the fan community that you hope to build in the long term. Remember that on OnlyFans your success if pretty much 100% up to you, but that you need others to like you and your content in order to get ahead on the platform. If you follow a steady path towards creating quality content and interacting with fans you could very well be the next big success story on the site.

If you are looking to gain followers and subscribers on OnlyFans you can read my Guide to OnlyFans Promotion as well as reach out to me directly @OnlyFansHero on Twitter or email [email protected]

If you’re new to OnlyFans and want to support our site you can click here to Sign Up to OnlyFans . Disclosure: SEO Bounty will earn a commission if you sign up via our link but it will not effect the amount you earn from OnlyFans.





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In Search [Ep 2] – Is AMP a Ranking Factor & What Brings Up the Explore Panel?

By | November 13, 2021


In Search Podcast Episode 2 Summary: Is AMP a Ranking Factor & What Brings Up Explore Panels? 

In this episode of In Search our hosts, Mordy Oberstein and Jacqueline Harkham discuss: 

  • How often does the Explore Panel appear on the SERP?
  • Is AMP a ranking factor? 
  • Google’s Knowledge Panel relationship building 
  • The latest SEO news with full analysis 

In Search Banner

How Often Does the Explore Panel Appear on the SERP & What Type of Queries Bring It Up? [1:35 – 6:35]

In the relatively recent past, Google has added new a SERP feature that we’re calling the Explore Panel (which is how Google refers to it in the HTML). The Explore Panel appears to the right of the organic results much like a Knowledge Panel. The new feature even looks like a Knowledge Panel. However, the Explore Panel contains a longer sort of summary which is pulled from a site ranking on page one of the SERP. With the URL of this site showing in the panel, this new feature is in a way like a Featured Snippet.

Our data shows that the Explore Panel appears on about 2.5% of page one SERPs (desktop US). 

We’ve also seen a bit of a pattern behind the keywords that bring the Explore Panel up. Specifically, our data shows that product keywords such as
samsung
blu ray player
bring the Explore Panel up as well as modified entities. What we mean by modified entities are queries that include an entity, but relate to that entity in a limited way, whether it be a sliver of what the entity encompasses or even a snapshot within the entity’s history. As such keywords like JFK space race, madonna kabbalah, and mark twain letters bring the Explore Panel to the SERP (at the time of this podcast’s recording). 

Is AMP a Ranking Factor? [6:36 – 15:00] 

In a recent
article we published entitled Has AMP Hit a Wall?, we discussed the notion that AMP adoption has never really taken off in the way it was once expected to. For over two years the percentage of page one SERPs that contain a minimum of one organic AMP result has been stagnating at around 25%. 

What’s really interesting is that the average number of organic AMP sites on the SERP has hardly increased at all. That is, the average number of AMP sites on the page where Google does show organic AMP results has hardly moved since Google began showing the AMP label within the organic results. 

That was all until August 22nd and September 6th, when AMP underwent two spikes and moved to
showing on roughly 38% of page one SERPs. Fascinatingly, on both the 22nd and 6th, the Rank Risk Index caught a Google update being rolled out. 

Seeing this, Mordy believes that AMP is indeed a ranking factor (for the record, this is not Rank Ranger’s official position). His thinking is that it is far too coincidental that the only time organic AMP has seen any real gains in nearly three years has been when Google pushed out updates. What’s more is that in October 2018, our SERP Feature Tracker caught AMP downshifting to appearing on roughly 32% -33% of page one SERPs. Guess what else happened concurrent to that dip? Another Google update. 

Mordy bolstered his theory that AMP is a ranking factor by pointing to the data on the average number of AMP results on the page (specifically, that the average number of AMP sites on the page has not increased with the recent spikes). According to his theory, the reason why we have more SERPs with AMP but with the same number of AMP results on such pages is that AMP is a ranking factor. That is, the spike in the percentage of SERPs containing AMP did not arise from increased AMP adoption, as the average number of AMP sites on the page remained relatively the same. Rather, there are more page one SERPs with AMP because Google bolstered AMP as a ranking factor, thereby pushing already existing AMP optimized pages up to the first page of the SERP. 

SEO News Analysis [15:01 – 23:28] 

Discover Comes to Google’s Mobile Homepage: Google Feed is now called Discover and it has moved from only appearing inside the Google app to Google’s mobile homepage. What’s interesting is how quickly Google is implementing some of the changes it announced at its 20th-birthday event. Discover is a bit like YouTube in the sense that a user may come to the homepage intent on executing a specific search but become distracted or caught up with the personalized content Discover offers, much like is common when using YouTube. This, of course, means that a user may have intended to come to your site, but ended up “spending their time budget” on the content found within Discover. 

Google Rolls-out Its Hotel Listing Redesign: Google seems to have released its new format for showing hotel listings, one that it had been testing for a bit of time now. The new format is far more visual and lets users open a new page of hotel insights within a new tab (desktop). The new tab is a brilliant maneuver. It takes the user from being within the search environment and places them within a setting that is dedicated to executing a conversion. That
is, when a desktop user clicks on a hotel listing and is whisked away to a new page full of insights dedicated to booking a hotel room, the user feels they are in an environment meant to do so (as opposed to
search, where the environment is to learn, not execute). This is particularly impactful since the change heavily alters how users interact with hotel listings
on 
desktop
, where a conversion is more likely. 

Google Calls on You to Fill out Your Meta-Descriptions: Google’s John Mueller said that site managers should create their own meta-descriptions since they are more familiar with their content than Google is. This comes after a study was done by Yoast where it was concluded that Google, more often than not, creates their own meta-description by using your content. Mordy noted that the SEO Monitor indicates when Google creates the description for you and that his sense when using the tool, is that the Yoast study is right on target. That said, Mordy noted that it’s always a good idea for you to spend the time creating your own meta-descriptions, especially in light of Google’s statement to that effect. 

Adsense Requires Verification Process for New Sites Added to Your Account: Now, every new site you want to display AdSense ads on has to go through its own verification process. While some might think this is cumbersome it does make good sense considering the impact ads placed next to “subpar” content has on users. From that perspective, the change is a move forward. Users are highly suspect of ads placed next to less than pristine content, the verification process should better ensure that doesn’t happen. 

  

Google’s Knowledge Panel Automatic Updates & the Importance of Topical Relationships in Search [23:29 – 28:24]

This week’s featured content comes from Google patent guru Bill Slawski. By analyzing Google’s patents Bill shows how the search engine automatically updates its Knowledge Panels. That is, how does Google keep up to **** with changes within the Knowledge Panel? For example, say a company hires a new CEO, how does Google go about updating the Knowledge Panel for that entity accordingly. 

Without getting too much into the details here, Google has a way of knowing that there is a content gap. It then creates a search question, pulls in the answer, and updates the panel. Knowing this is all the more relevant considering Google has gotten far better at creating strings between various topics and various entities. Take the recent update to the Knowledge Panel and the ‘query custom tabs’ they often contain (mobile). Here, Google is serving the user content that it feels is an extension of the entity within the panel. For example, a Knowledge Panel for the Pug breed now shows with a tab entitled Buy or  Adopt. This is because Google is moving away from relevancy as determined by linear measurements such as title or keyword content in favor of subject matter relationships. The Buy or Adopt tab is presented to users since the search engine has determined there is a strong relationship between the entity and the subject matter. This method of presenting users with content based upon the relationship it has to another entity or even another topic is all but a new way in which Google is approaching search itself. 

The In Search Fun Send Off! [28:25 – 32:08]

We like to end the In Search podcast on a bit of a lighter note! This week our fun SEO send off question was: 

Which already existing movie title can also serve as the title to a piece of SEO content? 

Jacqueline went with the Adam Sandler movie Click… since we all want clicks while Mordy went a bit retro with the 80’s classic Over the Top or as he referred to it… Over the Top: The Story of Featured Snippets 

What movie title do you think can also serve as the H1 for a good piece of SEO content? Send us your answers! 

Take the In Search Podcast Poll!

Hand Up

As mentioned in the podcast, we’d **** for you to take our poll! This week’s question is:

About The Author

The In Search SEO Podcast

In Search is a weekly SEO podcast featuring some of the biggest names in the search marketing industry.

Tune in to hear pure SEO insights with a ton of personality!

New episodes are released each Tuesday!





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Exclusive Explore Panel Data, Updated Google Hotel Listings, & More

By | November 13, 2021


Data Graphic

Here we go, yet another month of all sorts of changes to the Google SERP and the features found on it! In the great month of October, we were privy to see Google start to roll-out its 20th-birthday updates, the coming of an all-new way to hunt down the best hotel, and some more Google algorithm action (yep, more updates… again). I’ve also got an exclusive look at the first set of data on the relatively new Explore Panels (you know, it’s not a Knowledge Panel but it’s also not a Featured Snippet)! 

Another Significant Google Update in the Month of October 

Google has been on a roll of sorts as it feels almost as if a week does not go by without another update hitting the SERP. In October we saw three “algorithmic events” as caught by the ever-helpful Rank Risk Index. On both October 9th and 13th, the index caught moderate increases in rank fluctuations. The most significant update came on October 16th were fluctuation levels on the index hit 83/100. 

October's Rank Risk Index



The Rank Risk Index showing three fluctuation events in October

The October 16th update lasted three days total before running its course. There has been some speculation that this update may have been related to the Medic Update of early August. I haven’t seen anything conclusive on the topic, nor have I researched this one in-depth myself. 

Here Comes an All-New Local Search Hotel Listing Experience 

Over the past year or so there has been a downright onslaught of changes made to hotel results on the SERP. Literally going all the way back to October 2017, we’ve seen Google go deep in offering hotel pricing insights. It seems that all of those updates have culminated in what constitutes an all-new Local Finder hotel listing interface

New Google Hotel Listing Interface

Google’s new hotel listing format on desktop utilizes larger and card-style images

For the record, many of the new elements have been tested on and off in the recent past. Also, as of the writing of this article, the new format is still being rolled-out (so not all of you may see it yet). With that out of the way, here’s what you get: 

  • A wider card style layout for a more visual hotel listing experience 
  • An entirely new page dedicated to a given hotel which opens in a separate tab when a listing is clicked on (desktop)

With this new page that appears when clicking on a listing (again, we’re talking about
desktop here), you get a lot of the elements that are available to you on mobile. In a way, what Google has done with this page is offer users access to the deep hotel insights available on mobile. That is, the page is based on the mobile hotel listing experience. The new extended “hotel” page thus contains:

  • A carousel of images
  • Specific tabs for pricing, reviews, etc. (much like is offered on mobile) 
  • The Location Summary showing a carousel of attractions, transportation options, etc. (which also existed on mobile previously)
  • Listings of similar hotels

Extended Hotel Listing Info Page

A new page dedicated entirely to offering hotel insights as part of Google’s revamped hotel listings 

The update makes a great deal of sense to me. Booking a hotel can be a major financial transaction, where users often favor desktop’s more inclusive screen visibility. By presenting many of the advanced options offered on mobile to the desktop user, Google is offering travel sites some serious desktop competition. The advent of the new “extended page” also helps to engender the feeling that you are on a separate site meant specifically for booking a hotel room. That’s an important psychological shift that should make users more predisposed to using Google to make the actual transaction, not just research the best deal. 

A First Look at Explore Panel Data 

Very excited to share some data on the “new” Explore Panel. What is an Explore Panel you ask? In the recent past, Google has started showing a SERP Feature on
desktop that appears to the right of the organic results, where a Knowledge Panel traditionally appears. The feature, in fact, looks very much like a Knowledge Panel, except for the longer than usual summary and URL that also shows within the organic results on the page. Here’s an example:

Taco Popcorn Explore Panel

So what we have here is not a Knowledge Panel, nor is it a Featured Snippet. It’s an
Explore Panel, which is how Google has labeled the feature within the HTML. We started tracking the feature circa mid-October and found that Explore Panels appear on anywhere between 2% – 2.5% of page one desktop SERPS (US). 

Explore Panel Data

Initial data on the Explore Panel show it exists on between 2% and 2.5% of desktop SERPs

After looking at some of the keywords that bring the feature up, it seems like a good number of Explore Panels appear for product queries. What’s perhaps more interesting is that Google utilizes the Explore Panel when seeking to modify an entity according to a sub-topic of sorts. It’s almost a way of combining two entities when such entities are related or when one modifies the other. What do I mean? 

Here’s what you get for JFK: 

JFK Knowledge Panel

Now here’s what you get for space race:

Space Race Knowledge Panel

Finally, here’s an Explore Panel for JFK space race: 

JFK Space Race Explore Panel

Other such keywords that brought up the Explore Panel (at the time of this writing)
are:
abraham lincoln signature, antihistamine for horses,
art nouveau furniture, cinnamon bun popcorn
, etc. 

That’s not to say other types of queries/entities do not appear in the
Explore Panel, I am merely pointing out a trend I observed.  

October’s Changes to the Google SERP 

Any given month on the SERP includes what are usually numerous changes to features such as Local Packs and Knowledge Panels (Google’s go-to features for updates). This month, while we certainly have some of your more run-of-the-mill (yet no less important) SERP feature alterations, Google treated us to some pretty unique changes to the SERP.

Google Lens and Discover Make Their Way to the SERP 

Let’s start off with some of the changes Google announced at its 20th-birthday bash. There, Google promised us that Google Lens would make its way to the mobile image SERP, and so it has.  

Google Lens on Mobile SERP

Google Lens as seen within mobile image search 

Another promised change was the insertion of Google Discover onto the mobile SERP (formerly known as Google Feed, which existed as part of the Google app). Here too, Google has acted quickly. The newly named Discover now appears on the mobile homepage. As I’ve discussed at length previously, Discover on the mobile homepage is part of Google’s push towards guiding users rather than providing for users. 

Search Console SERP Snapshot 

Google has been testing a way to access your Search Console data right on the SERP. Meaning, if your site comes up in a search, Google has been offering many a brief look at some Search Console data amidst the search results themselves. 

Search Console In the SERP

An example of SERP showing Search Console highlights (Image Source: SearchEngineLand.com) 

This is definitely an interesting test/roll-out. I would imagine it would help site owners who might not be on top of their Search Console performance. Not sure how much it helps those checking in on their Search Console stats each and every day.

Mobile-First’s Cache Bug Fixed 

Back in May, the industry discovered that sites that were moved over to the mobile-first index, when trying to access the Google cache version of the page, were served with a 404. Google, as of October 22nd, has fixed the bug, which means you can now see how your page looks
as part of the mobile-first index. 

Rich Snippet Removal with Link Penalties 

It would appear that Google penalties other than one specifically geared towards a rich snippet, can result in the site not showing with the ancillary information. That is, a site where a link penalty has been applied, may not show with its rich snippet. This makes total sense to me, since why would Google want to incentivize penalized sites with attractive rich snippets? 

SiteLinks Expand to Featured Snippet Proportions 

October brought us an entirely new version of SiteLinks. Early in the month, expandable SiteLinks were spotted within the organic results.

Expandable SiteLinks

Expanded SiteLinks as seen on the SERP (Image Source: SERoundtable.com)

The new format functions much like expandable Featured Snippets and takes up about the same amount of space on the SERP! That is, clicking on a “SiteLink tab” expands it, showing you a snippet of page content (again, similar to a Featured Snippet). 

Should this format take hold, it will almost certainly bring a new sense of importance to the SERP feature. Scoring an expandable SiteLink essentially brings with it a way to simply dominate the SERP.  

Reserve with Google Now in the Local Pack 

Google has expanded its Reserve with Google program. No, not with additional partners (at least not this time around), but by giving users “booking access” right from the Local Pack. 

Booking from the Local Pack



The Reserve with Google program now appears within the Local Pack

Previously, the “booking button” only appeared within the Local Panel. That is, a user had to first access the business entity to engage with the program. Now, a user can choose a business because it has access to the program. Meaning, now users can specifically choose one business over another due to the ability to easily book an appointment via the SERP itself. 

The October SERP RoundUp 

Rounding off the month was a series of changes/tests to the Local Pack and an important addition to the Local Panel. More, there was one really strange test that offered a new way to navigate the SERP. 

Mobile Navigation Slider 

 

This is an odd one. As October rolled in, Google tested a new way to navigate the SERP. Here, the search engine provided a slider that parsed the SERP as you scrolled down the page. As you engaged the slider, the SERP was all but hidden behind a slightly transparent “cover.” Instead of seeing results per se, users saw the “headings” of the SERPs various segments (i.e., Top results, People also ask, etc.). 

SERP Slider Test

A test showing a slider that parses the SERP according to the section titles that appear on it (Image Source: SERoundtable.com)

People Also Search For in the Local Finder

 

People Also Search For now appears within the Local Finder. When moving from the Local Pack to the Local Finder, some of the listings on mobile now contain a People Also Search For carousel. 

People Also Search For - Local Finder

People Also Search For Carousel inside the Local Finder 




When I spotted this mid-month, I could not bring the carousel up for local results related to eateries, though that may have changed over the past few weeks. 

Product & Service Link in the Knowledge Panel 

 

A new section that presents a link to a site’s products/services is now available inside the Local Panel. 

Local Panel with Product Link

A new section within the Local Panel presenting a link to a site’s products/services 

This is an obvious bonus that any business could benefit from. The new section appears to be pulled from your product and service listing within Google My Business. Have you seen the new link showing in your panel? 

Local Pack Tests and Changes 

There were a few interesting tests made to the Local Pack in October (other than what we’ve already discussed, because why would I mention the same thing twice? That just wouldn’t make sense). 

Local Pack Trending Icon

This is a fascinating little test with potentially huge implications. On October 11th, a Local Pack with an icon indicating that the business was “trending” was spotted in Spain. 

Local Pack Trending Icon

An icon showing a trending business within the Local Pack (Image Source: SERoundtable.com) 

Big deal, right? Not necessarily. Sure, if you’re doing a query for a local accountant and you saw a “trending icon,” aside from wondering what exactly is a trending accountant, would it impact your behavior? Not likely. 

Now imagine you’re planning a big ***** out. You’re researching restaurants, bars, and whatever attractions you fancy and you see the trending icon show for one establishment over another Local Pack listing, would that impact your decision process? Quite likely. Little test… big potential implications. 

Both Highly Visual and Low-Key Local Packs Tested 

Here’s a bit of a thesis/antithesis moment for you on the SERP
…. During October Google tested both highly visual Local Packs as well as Local Packs that were visually minimal. 

The graphically inclined mobile Local Pack sported large images on top of the traditional business information typically seen in a Local Pack (however, no buttons to call the business or visit the website were present).  

Local Pack Large Image

A Local Pack test showing a series of large images (Image Source: SearchEngineLand.com)

Conversely, the more minimal Local Pack contained no images nor did it contain any reviews. However, the Call and Directions buttons were available.

Your Top Sites on the SERP in October 

Just this past month we pushed a new free tool where you can view the top 100 sites on the web (as well as search your own web rankings and compare it to your competitors). I thought posting the top 10 sites for the month would be a nice little addition to the SERP News. 

Here are the top 10 sites for the month of October: 

Top 10 Sites October 2018

In Search of SERP Insights

Looking Towards Sky

Between Google altering how desktop users interact with hotel listings to how users interact with search overall via Discover coming to Google’s mobile homepage, change is certainly in the air. I personally believe we’re at a “historic” crossroads, as Google is set to take
search in an entirely new direction. Whether it be Google’s hand guiding users, the advent of more energetic SERP feature formats (such as expandable SiteLinks), or voice search devices, the SEO stage is set to change dramatically, perhaps more dramatically than it ever has before. 

Good thing we’ve got a brand new podcast providing
deep analysis on what Google is up to! Look for the newest episodes of In Search: Making SEO Small Talk each and every week! 

With that plug, thank you for joining me for yet another edition of the SERP News. If you see anything strange out there on the SERP, as always, let me know, I’d **** to hear from you!  

About The Author

Mordy Oberstein

Mordy is the official liaison to the SEO community for Wix. Despite his numerous and far-reaching duties, Mordy still considers himself an SEO educator first and foremost. That’s why you’ll find him regularly releasing all sorts of original SEO research and analysis!





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Can Site Quality Be Quantified in Search Console?

By | November 13, 2021


Google’s John Mueller was asked about whether search quality is quantifiable, meaning something that could be measured and expressed as a metric. John Mueller’s answer was surprising because he indicated having looked into a search console quality metric to help publishers.

What is Site Quality?

The idea of site quality seems deceptively simple but it’s not.

John Mueller and many others talk about the importance of site quality for indexing and ranking but what it actually means at Google is a mystery so we’re stuck with our own subjective ideas.

Screenshot of John Mueller Discussing Site Quality

Google's John Mueller discussing site quality

The concept of “site quality” is a subjective concept that depends on the opinions of individuals, opinions that are influenced by their wildly varied levels of experience and knowledge.

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There is no absolute and objective way to express what Site Quality is.

Every person is literally blind to what “quality” actually means for Google because Google doesn’t say what the height, width, and depth of their definition of site quality is.

And it could be, as the person asking the question implies, there is no way to quantify what multiple algorithms are independently verifying.

The person asking the question, quite reasonably, was looking for something more objective and quantifiable.

The question:

“When you say improve the quality of your website is this quality something that is quantifiable?

Or is it simply a term used to determine how multiple algorithms look at your website?”

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Site Quality is Not Quantifiable

Perhaps not surprisingly, John Mueller confirmed that site quality is not a quantifiable quality.

John Mueller answered:

“I don’t think it’s quantifiable in the sense that we have kind of like a quality score like you might have for ads when it comes to web search.

We have lots of different algorithms that try to understand the quality of a website so it’s not just one number, anything like that.”

Search Console Site Quality Metric

Here’s where John Mueller revealed something surprising. He said that he’s discussed the possibility of creating a quality metric in search console.

That’s really cool because it shows Mueller sympathizing with the plight of publishers and seeing if there’s a way to help them with some kind of quality metric.

Mueller continued his answer:

“From time to time I talk with the search quality team to see if there’s some quality metric that we could show for example in search console.

But it’s super tricky because we could create a separate quality metric to show in search console but then that’s not the quality metric that we actually use for search so it’s kind of almost like misleading.

And if we were to show exactly the quality metric that we use then on the one hand that opens things up a little bit for abuse and on the other hand it makes it a lot harder for the teams internally to work on improving this metric.

So that’s kind of the tricky balance there.

I don’t know… At some point maybe we’ll still have some measure of quality in search console though.”

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Quality is Not Just One Number

When Mueller said, “if we were to show exactly the quality metric that we use” that does not mean that there is a single metric. That statement must be understood within the entire context of his answer where he begins by stating there are multiple quality related algorithms and that, ” it’s not just one number.”

So in order to provide an actionable quality metric, Google would have to reveal what the different quality-related algorithms are and that would open things up for “abuse” as Mueller noted.

One thing we do know is that what is meant by site quality, by Google’s standard, is something that is broad and encompasses far more than just text content.

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Nevertheless, it’s interesting that Mueller left open the possibility of one day having some kind of quality related metric.

Citation

What Does Site Quality Mean?

Watch Mueller discuss site quality at the 34:40 minute mark:





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Which SAP module is high in demand?

By | November 13, 2021

As mentioned above, the selection of an SAP module depends largely on your role and experience.

Which SAP module is high in demand?

In Search [Ep 3] – Do Multifaceted Featured Snippets Have a Real Impact? Is RankBrain Over-Hyped?

By | November 13, 2021


The In Search SEO Podcast Poll Question of the Week! 

This week’s poll question is: 

Are multifaceted Featured Snippets a game changer? 

Let us know if you think Google’s spreading of multifaceted Featured Snippets is going to have a major impact on sites! Share your thoughts behind your vote so that we can feature you on the next episode of In Search!

  

In episode 03 of the In Search SEO podcast our hosts, Mordy Oberstein and Jacqueline Harkham dive into: 

  • New Discover More Places data
  • How impactful are Multifaceted Featured Snippets… really? 
  • Are SEOs too focused on RankBrain? 
  • What’s new in the world of voice search and what is the SEO industry still glossing over? 

In Search SEO Podcast Banner

Discover More Places Carousels are Far More Common Now 

Since October 23rd, our SERP Feature Tracker has identified a large increase in the percentage of page one SERPs that contain the Discover More Places carousel. In the US (desktop) we’ve tracked a 125% increase in the feature’s SERP presence, as the carousel now appears on roughly 7.5% of page one SERPs (up from about 3.5%). 

The increase in the Discover More Places carousel has taken place both
on desktop and mobile. However, only English speaking markets (UK, Canada, Australia, etc.) have seen a significant and stable increase in the SERP feature. 

What’s even more interesting is that there has not been an increase in Local Packs on the SERP. That is, you might suspect the increase in the Discover More Places carousel to be the result of Google showing more Local Packs. This is not the case. Rather, pre-existing Local Packs now show with the Discover More Places carousel tacked onto the SERP. 

This means, that if a user is not satisfied with what they see in the Local Pack, they can take a quick trip down the SERP to see what other entities or types of entities are out there. Take the query sushi
nyc
, with the Discover More Places carousel, not only can the user find additional sushi eateries, but other categories of restaurants altogether (i.e., ******** restaurants, cozy restaurants, etc.). 

What Google Means When They Say SEOs Are Too Focused on RankBrain

Google’s John Mueller recently said that
SEOs are a bit too focused on RankBrain. The statement was in response to a Twitter question as to whether or not RankBrain considers a site’s UX. Let’s look at Google’s response here and see if we can’t make a little sense out of this exchange as it resulted in a bit of controversy. Did Google really mean we shouldn’t look at RankBrain? Do we actually value it too much? 

Let’s think about what Google could have said in order to have avoided any drama. Instead of saying that
SEOs are too focused on RankBrain, all Google had to say was, “RankBrain is just one factor, don’t get too hung up on it by thinking solely about RankBrain.” That would have been clear, simple, and would not have resulted in a whole news story about the comment. 

Instead, Google said, “We use machine learning in so many places…”. In other words, Google isn’t really saying ”
SEOs are too focused on RankBrain.” Rather, RankBrain is not the only machine learning property in use. 

Google tends to speak cryptically, even when they don’t seem to be. When Google says
SEOs are stuck on RankBrain, what they’re saying is, SEOs should look beyond RankBrain as the sole machine learning entity. That is, instead of answering the question asked head on, Google is making a statement that reflects but one sliver of the question asked, that of RankBrain as the major source of Google’s machine learning progress. In John’s statement, Google is glossing over whether UX plays a role, and is correcting the notion of RankBrain being the machine learning entity related to search. 

Are Multifaceted Featured Snippets a Game Changer? 

Google has been increasingly testing multifaceted Featured Snippets on
desktop. Until now, sporadic queries brought the Featured Snippet format up, but only on mobile. On the surface, the insertion the multifaceted Featured Snippets on the SERP would seem to be a very big deal. After all, one Featured Snippet can dominate the SERP, but here we have two! What chance does a site within the organic results stand against that? 

Mordy, however, does not think that the SEO impact of this snippet format is really that immense. He noted, the second featured snippet shown is an extension of the topic related to the query, i.e., it doesn’t directly relate to the search term itself (unlike the initial snippet), but is the next logical step in the topic’s logical sequencing. If a user clicks on the second snippet, it all but means that the user did not execute an efficient query. Meaning, if the topic shown in the initial snippet is irrelevant to the user, then chances are they really meant to search for something else. In such a case, the organic results on the page would be equally inapplicable. Should the second Featured Snippet be relevant over the first, then the entire SERP (to the exclusion of the second snippet) is irrelevant. All that happened in such a case is that instead of the user having to execute another search to pull up another Featured Snippet, Google placed that second snippet right on the first SERP. 

Obviously, there are other scenarios regarding how users would engage with the multifaceted Featured Snippet, but overall Mordy gave the SERP feature an SEO impact of 3/10. 

SEO News Analysis 

New Google Ads Metrics: Google has added four new metrics to help offer a more precise look at your ad performance. The new metrics focus on ad impressions and considers if an ad is simply the first ad on the page or if it is actually the first thing a user sees on the page altogether. 

Google Aims to Solve News Publisher’s Problems: For some time now, news publishers have complained that they are having difficulty finding their sites/articles within Google News. Google now says that they are aware of the issue and are working towards a solution. 

This is just the latest issue in a long and tenuous relationship between publishers and the search engine. In fact, “news” related items, be it AMP URLs or fake news on the SERP have traditionally given Google a bit of a problem. Even now, queries such as important news or breaking news gives Google a bit of a hard time (these queries rely heavily on the search term being in the title and as a result often produce less than substantial news articles in the News Box). It’s a bit hard to understand why “the news” has given Google so much difficulty, but it
surely has. 

Google Adds a Way to ‘Follow’ Brands from the Local Panel: You now have a way to track a business via a “Follow” button within Google Maps and the Local Panel. Following a brand or business keeps you up to **** on the establishment’s latest news, events, and so forth.  

This seems to be Google trying to get a stronger “social media foothold” for itself, but it’s a bit hard to see the effectiveness in this case. Do users really want to stay up to **** on brands that badly? Facebook thought otherwise and demoted brand posts within the News Feed. It would seemingly make more sense to let users follow celebrities, sports figures, etc. 

Interestingly, Mordy spotted one such instance of this. When searching for who is ben
roethisberger
, Mordy found that Google was testing the Follow button within the sports figure’s Knowledge Panel. While this appears to have been a test, as the same panel no longer contains the button, it surely makes more sense than the feature showing within a Local Panel for the corner **** store! 

Where We Stand with Voice Search & What Google Needs to Do Going Forward 

 

Recently, Aleyda Solis posted her slides from the SMX Milan conference where she discussed voice search optimization. Aleyda brilliantly showed how Google’s assessment of what users need/want from a voice assistant device has driven the emerging technology coming to the market. Part of this has been the need to show content visually as well as a way to offer a deeper content experience. As a result, Google has released Google Hub and has given its devices more conversational abilities.   

According to Mordy, as Google seemingly wants to develop a deeper content experience via its voice assistants, it will need to handle one foundational issue that poses a serious problem to its efforts… the vast difference between oral and written language. That is, there is a wide and basic difference between the language formats, making it quite hard to match a voice query to written content. Mordy speculates that this is the reason why voice search devices do better with simpler queries. There is not going to be much of a difference between how someone verbally asks who was the first person to walk on the moon versus how they would ask the same question in writing. However, when the content becomes more complex the variance between the language mediums grows. Mordy is of the opinion that for Google to take voice search where it wants to (i.e., to more complex voice queries and content, as noted by Aleyda), the gap between the language mediums must be bridged. 

The In Search SEO Podcast Fun Send-Off! 

This week our fun send-off question was: 

If Google had parents who would they be?

Jacqueline took a literal approach saying Google’s parents would certainly be, and are, Sergey Brin and Larry Page. Mordy, being Mordy, took it to a more “peculiar” place saying Google’s parents would surely be physicist Neil DeGrasse Tyson and Seinfeld character George Costanza (since Google is “genius,” but at times a bit zany)!

About The Author

The In Search SEO Podcast

In Search is a weekly SEO podcast featuring some of the biggest names in the search marketing industry.

Tune in to hear pure SEO insights with a ton of personality!

New episodes are released each Tuesday!





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Get custom cigarette boxes at wholesale cheap Price

By | November 13, 2021

The artwork on custom cigarette boxes is printed through quality offset and digital printing machines that give a lovely texture to each box. The basic purpose of designing is to print the logo of brand, name, contact number or any other thing on the demand of clients.

Why Is PMP Certification Important For Your Career?

By | November 13, 2021

The PMP affirmation is for project supervisors who need to build their **** of working on their professions.

How to Fix Keyword Cannibalization

By | November 13, 2021


Fish Eating Fish

Keyword cannibalization is one of those SEO buzzwords that carries with it a certain myth and mythology. But behind the commonly held ethos of how keyword cannibalization is perceived lies a real problem that could impact your site and more importantly your bottom line. If you’re wondering what keyword cannibalization is, what it’s not, why it’s a problem, and what you can do about it, then this post was written for you. If not, give it a read anyway, what do you have to lose?  

What Keyword Cannibalization Is and What It’s Not – Sifting the Chaff of Myth from the Shell of Reality

Any good guide to SEO will talk about how to deal with keyword cannibalization. The problem is, so does every inaccurate article the SEO world has to offer. I’m going to cut right to the chase and tell you what keyword cannibalization is not. 

Sifting Dirt

The Popular Notions of Keyword Cannibalization – Also Known as What Keyword Cannibalization is Not 

Keyword cannibalization is not an inherent evil. It is not the end of your website as you know it. And it has nothing to do with keywords actually eating each other, that’s just crazy. 

Oh, and keyword cannibalization is not the idea that if two of your pages rank on the SERP such rankings will be diluted and as such it is better to have just one of those pages ranking. Real keyword cannibalization has pretty much nothing to do with the idea that one of your ranking pages is “eating” the rank of another of your pages, or whatever misconstrued form of “rank devouring” you had in mind. 

In general, if a keyword brings up two (or more) of your pages on the SERP… rejoice! The chances of a user clicking on one of your pages is that much greater. Having more than one of your pages rank on a SERP also makes you look super authoritative, so what are you complaining about? And if Google is alternating between showing two of your pages, there’s probably a good reason for it, such as a change in how it understands intent – so be happy you rank for both understandings! 

Why Is Keyword Cannibalization’s Lost Rank Juice a Myth? 

I’m a big believer in using logic and sound analysis and applying that to SEO. So often we get caught up in a convoluted web of technicality. Google is not dumb. Google knows it’s showing two of your pages and why should it care? Google doesn’t care. Google cares about showing the best results to its users. Why would Google shoot itself in the foot and demote the rankings of two pages just because they come from the same site? If those are the two best pages, Google will rank them #1 and #2… if they’re the fifth and sixth best pages… Google will rank them 5th and 6th. 

But doesn’t having more than one site make Google look like it doesn’t have a diverse set of results to offer (hence the search engine will demote sites with multiple pages showing)? No. And even if it did, how would
moving a site down from showing in the 3rd position down to #8 help anything? If that were the case then why would Google even show the second (or third, or fourth) page from the site altogether (when indeed both pages show at the same time)? The logic does not stack up. 

Let’s ask why Google would show two or more pages from the same site? Probably because each page represents a variation of the same topic. After all, we’re not talking about duplicate content here.

Here’s an example of where some of the content I wrote appears on the same SERP. For the keyword what is google knowledge panel two pieces of my content show up on page one (at the time of this writing): 

Multiple Pages Ranking

It’s easy to see why (at least for me, who created both pieces of content) why both of these pages rank on the same SERP. The first ranking page is an extensive guide that would take some time to read through. The second page is what it says it is, an express guide (the page also includes a video). Same topic, but Google is meeting two different intents. Why would Google want to dilute the ranking of any of these two pages if they’re on the SERP for two different reasons? 

Then What IS Keyword Cannibalization?

The myths of keyword cannibalization being debunked, just what is keyword cannibalization and why is it a problem? 

There are instances where legitimate keyword cannibalization exists. Before we get into that, I’m going to define keyword cannibalization a bit broadly. Keyword cannibalization is where ranking multiple times (most likely twice) on the same page (or ranking for one page one day and another the next and the like) negatively impacts your site. In truth, the term ‘keyword cannibalization’ is not the most accurate term, as you’ll soon see. 

Real Keyword Cannibalization #1 – Conversion Collisons 

Collision

Keyword cannibalization comes into play when you have two pages on the same SERP, each representing a different level of the sales funnel. This is even more significant when you have the wrong “funnel level” represented higher up on the SERP (or when Google alternates between showing these two pages at different times). 

In other words, say you have two pages ranking well for the same keyword. One page is the page where you expect users to convert. The other page is meant to whet your users’ appetites. Why spend all that time and money on the second page if it ranks below your “conversion” page and no one will ever see it (if Google is oscillating between ranking these two pages at all)? More, way more, are users going to actually convert if the first exposure they have to your site is pushing them to hand over the dollars? Ah, there’s the rub (to quote Shakespeare). 

Having multiple pages ranking on the same SERP is
great, until it destroys your sales funnel. 

I’m using an e-commerce example because it’s the easiest to see the impact of multiple ranking pages, but there are endless cases where having
one page rank above another on the same SERP could foul up your “processes.” 

[Now you see why calling this ‘keyword cannibalization’ is a misnomer. One page isn’t eating the other page, one page is not being devalued. Rather, one page is interfering with the process in which you engage your users.]

Real Keyword Cannibalization #2 – Watered Down Link Juice 

Last Thread

This theory goes as follows: Your page is link-worthy. People want to link to it, and that’s great for so many reasons. However, if you have two pages that discuss the same topic (and hence rank for the same keywords) some sites will link to one page, and some sites the other page.

Think about it like this: Some great content writer is doing their research via Google search. They enter a query and see both of your pages on the SERP. They click one, **** it, and link to it. The same thing happens with another wonderful content creator, except they click on the second page and link to that page. Now instead of having one powerfully linked page, you have two pages with some of that power, or, as the header here says, watered
down link juice. 

I need to say something about this. While there is something to the reasoning, I’m not the biggest fan of this cannibalization theory (though, here too, the term keyword cannibalization is a bit bizarre). All things being equal, while your content may be similar, you wrote it for two different reasons. The intent behind the content’s writing is most likely manifest. That means the reason why each page got a link is
because of the unique take on the topic represented on it. Working under such auspices, had each content creator seen the “other” page you wrote, you may have walked away with zero links. (Which is why this theory is a bit more applicable when Google goes back and forth between ranking two of your pages for a given keyword.)  

Take my content on Knowledge Panels as an example (shown earlier). Someone may be trying to offer their users access to a quick look at the Knowledge Panel. Should they had only seen my souped-up comprehensive guide, they may not have linked to that. 

My point is, there is something to this watered
down link juice theory, it just works both ways in certain instances. 

How to Find Keyword Cannibalization 

In the past, this process has been anything from daunting to complex to downright annoying (export something to a CSV, copy this, paste that, etc.). I’m going to show you how you can do this in seconds and in two easy steps. 

The obvious first step is identifying those keywords that put two (or more, but unless your site is a juggernaut who are you kidding) of your pages on the same SERP. 

You’re going to need a tool for this. I mean you could plug in every single one of your keywords into Google and scroll through each and every page, but that’s silly. I’m going to use our Rank Insights Fluctuations Report that includes a segment of keywords that have been potentially cannibalized, not just because it’s our own tool, but because it doesn’t require you to export anything into a CSV and sift through hundreds of rows of data, etc., etc., etc. 

In specific, I’m going to use the report to pull up the number of possible keyword cannibalization instances as well as the keywords and pages that might be impacted:

Possible Keyword Cannibalization Instances

So right away you can see we have three keywords here that are “cannibalized’ (in potential). Next, we need to see to what extent are these pages being ‘cannibalized’. Are these pages ranking on the same SERP every day or is this a one-time aberration? Should it be the latter, it’s not really a concern and I can’t imagine it’s worth your time to deal with it (because as we’ll see fixing this issue is not a matter of flipping a switch). Scratch that, it’s not a matter of having the time to employ a fix, if you see a one-time instance of cannibalization and act on it, you could end up doing more harm than good. 

Below (and using another one of our reports, the Landing Page Monitor) is a great example of why you need to track the trends of both pages to see how the two pages are “interacting” on the SERP. Jaguar, the car manufacturer, offers the US market ****** that run on diesel fuel. They have a page dedicated to these ******. Yet, on one fine September day, a page that showed all ****** appeared on the SERP for the keyword diesel luxury sedan. Of course, Jaguar, would not want a user to visit this page if they are specifically looking for a diesel model, especially since the page does not prominently indicate the fuel type for each model. Jaguar should optimize this, and change that, and redirect here… right? Hold on a second, let’s take a look at the trends: 

One Time Ranking of Multiple Pages

This is a one-off instance. Google goofed, Google was testing something, whatever. That this page appeared instead of the dedicated page (which did not rank at all on September the 20th in the year of 2018) is an aberration. Why would you change anything (from a cannibalization perspective)? In fact, and as I mentioned, you could change something on the desired page that could do more harm than good. 

Here’s a case where seeing the trends over time is all but a call to action. Have a look at Easy Jet’s performance for the keyword
europe flights

Easy Jet Keyword Cannibalization

Google goes back and forth on a very consistent basis between showing the site’s page for US flights and a page for cheap flights. They don’t show at the same time, but that’s a serious cannibalization problem right there. Why would you want your US flights showing up for a keyword trying to target “Europe flights?”

[Here’s a video for a visual look at how to find cases of keyword cannibalization.]

How to Fix Keyword Cannibalization

Digital Wrench

There are a few ways to go about effectively dealing with keyword cannibalization. The option you choose often depends on the issue at hand, i.e., why you consider multiple ranking pages to be “cannibalization” and not a benefit. It should go without saying that what I present is not every imaginable fix possible, but some of the more common and most effective methods.

Content Alterations: The most obvious way to deal with keyword cannibalization is to change your content around so that one of the pages no longer ranks for the keyword. You’d obviously have to determine which page you want ranking on the SERP and which page you don’t. The general idea here is to change the content focus so that it’s no longer applicable for that keyword (pay attention to your headers, keyword usage, ‘semantic SEO’, that sort of thing). 

I have two words for you here – unintended consequences. There’s always the chance that when you deoptimize a page for a given keyword you will lose ranking for another keyword the page ranked for. Of course, you also have to consider what it takes to rank for the new keyword you’re targeting. It pays to keep a close eye on your page’s rankings after such an undertaking. 

301 Redirects: It’s possible that the pages are too similar. That is, what are you going to do if the content on both pages is just too similar? How can you revise the content? Take the case of my Knowledge Panel articles. What else am I going to rank for other than Knowledge Panel keywords? No amount of content alteration is going to change anything most likely. 

In such instances going with a 301 redirect and “combining” the pages might be a good option. Going with a 301 redirect is the perfect solution if you’re worried about the “link juice dilution” issue that we discussed above, as the redirect passes along the “link power” from one page to the other. 

This option, of course, would be a terrible idea if the cannibalization issue you’re facing revolved around a conversion page ranking above or instead of a top funnel page when the latter is the page you want ranking for the keyword. The last thing you want to do is merge these two pages. 

Canonical Tags: This is for instances where the pages are just the same thing regurgitated in different ways (or not). By applying the tag to a page you’re telling Google which of the two pages a user is meant to see. You’re not merging the two pages as you are with a 301, but more telling Google which page is more important and as such which one should and should not rank. 

Deindexation: Lastly, you can remove one of the “competing” pages from Google’s index. This is a bit of an extreme measure that makes no sense for a page that has some power to it in that it ranks well and is something you want users to find. However, should this competing page not be as such you could simply choose to deindex it. For example, if the competing page is one that users only access as result of completing a transaction or something similar, and as such would have no use for it if found via search, deindexing it might be a good idea. (In most instances, it would probably have been a good idea never to have indexed it to begin with.) That would pretty much take care of any chance it would have to rank. 

With Keyword Cannibalization… Chew Slowly 

Eating Ice Cream

Should two or more of your pages rank for a keyword, either simultaneously or alternatingly, don’t jump to conclusions. Chances are, and this considers the advancements Google has made in meeting user intent, your multiple appearances are a good thing. When it’s not, there are fixes and as I’ve shown you, finding these instances doesn’t have to be a hurdle towards making improvements. We’ve made great strides in keyword cannibalization identification. But with all of that advancement, I think it’s important to make sure you don’t overlook the opportunity that keyword cannibalization offers you… an inside look into how Google understands intent. 

Whether your multiple appearances are or are not problematic, the most important thing may very well be the taking advantage of intent insights. Google is showing that second page for a reason. That reason most likely relates to how the search engine understands
intent for the keyword. Take advantage of that. Analyze why Google showed that second page and capitalize on that knowledge. In other words… consume and digest the intent insights Google is offering you when keyword cannibalization presents itself to you! 

About The Author

Mordy Oberstein

Mordy is the official liaison to the SEO community for Wix. Despite his numerous and far-reaching duties, Mordy still considers himself an SEO educator first and foremost. That’s why you’ll find him regularly releasing all sorts of original SEO research and analysis!



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