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What SERP Features Tell You About Search Intent


Google doesn’t publish SERP feature data.

As a result, when it comes to SERP features, SEOs are left scratching their heads.

Should we target SERP features?
How much traffic can we expect from them?
What do they tell us about user intent?
How should we treat them strategically?

So I decided to dig into some data to work this out.

In this post, I’ll present the SERP feature data I found and examine what it means to your SEO strategy moving forward.

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