As we move into web3 and metaverse marketing it is well worth investing in the expertise of a dedicated web3 digital agency. This new era of the internet brings with it incredible possibilities for businesses and brands to reach audiences in ways that really move the dial. But, what is metaverse marketing and why do you need a web3-specific marketing agency to help?
Understanding metaverse marketing
To understand metaverse marketing it is first important to understand the concept of the metaverse. Essentially, the metaverse is a collective space in the virtual world, where people can engage in real-world activities such as socialising and conducting business via personalised avatars. Sure, the concept has been around for a while, but has only recently garnered mainstream attention and interest in adoption.
Businesses and brands have certainly noticed the potential of the metaverse to grow their customer base and brand awareness. Metaverse marketing is, as the name suggests, all about harnessing metaverses as the mediums through which to reach new and existing customers, be it through virtual events, experiences, gaming, digital storefronts, or even non-fungible tokens (NFTs).
Metaverse marketing strategies
Big brands are already experimenting with new marketing possibilities in the Metaverse to great success. Deliveroo partnered with online game Animal Crossing to simulate its food delivery service, which also gave players a promo code so that they could order discounted food in the real world. Starbucks also recently launched its own metaverse, Starbucks Odyssey, which could be accessed by its loyalty members. In this web3 space, members can play games to earn rewards such as NFTs and loyalty points, which can be used to unlock exclusive coffee experiences unavailable anywhere else.
When considering a metaverse marketing strategy it’s important that the experience can still offer real-world value to audiences, and that the activation is engaging enough for your target audience to visit, stay and engage. It’s easy to get swept up in the hype of web3 and metaverses but, like any marketing move in your business, your audience’s needs and desires must remain the focus for the best set you up for success.
Why should you partner with a web3 marketing agency?
In short, web3 is still in its infancy. A dedicated web3 digital marketing agency is ideal to help you keep across the changes and trends within the space, but also to help you navigate the oftentimes complex processes involved in setting up a web3 marketing plan. In a web2 world, your digital marketing campaign may have typically centred around social and Google Ads. Now, you can harness blockchain tech to create an entirely secure, decentralised virtual space that allows audiences to see and interact with your product more closely, interact with your brand and the people behind it directly, and build up that all-important consumer trust. From a business perspective, it can also afford you with a new avenue to gather audience insights and build up a customer base beyond the data restrictions implemented by major digital advertising platforms.
In short, metaverse marketing is an exciting and potentially game-changing opportunity for businesses. By working with a web3 marketing agency like The Bubble Co, you can tap into the potential of the metaverse and connect with customers in a whole new way.