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Temu Revenue and Usage Statistics for 2024


Temu is a popular shopping marketplace known for its ultra-low prices owned by PDD Holdings.

Launched in 2022, the platform quickly gained a massive following thanks to significant marketing investments and a gamified shopping concept with tons of deals.

Today, the Temu mobile app has more than 167 million monthly active users, and annual sales are forecasted to reach $37 billion in 2024.

Continue reading to find the latest statistics on Temu in 2024.

Here’s a quick overview of what you’ll find on this page:

Key Temu Stats

  • Temu has 167 million monthly active users worldwide.
  • In the US, 50.4 million users access the Temu mobile app at least once a month.
  • Nearly 3 in 10 US adults have shopped at Temu in the past 12 months.
  • Temu’s gross merchandise value reached $15.33 billion in 2023.
  • In the US, Temu claimed a 17% market share within the discount store category.

Temu Monthly Active Users Worldwide

As of Q1 2024, the Temu app has 167 million monthly active users worldwide.

As of Q1 2024, the Temu app has 167 million monthly active users worldwide

That’s up from 23.4 million monthly active users in Q1 2023, representing a year-over-year increase of 614%.

Source: Investor’s Business Daily

Temu Monthly Active Users in the US

Temu has 50.4 million monthly active users in the US as of Q1 2024.

Temu has 50.4 million monthly active users in the US as of Q1 2024

That’s an increase from 21.5 million monthly active users in Q1 2023.

Source: Investor’s Business Daily

Temu App Downloads Worldwide

The number of Temu app downloads reached 165.12 million in 2024 (as of April).

Temu App Downloads Worldwide

In 2023, Temu downloads reached 337.73 million across the App Store and Google Play worldwide.

Here’s a detailed breakdown of Temu monthly app downloads since September 2022:

**** Temu App Downloads Worldwide
September 2022 0.44 million
October 2022 1.31 million
November 2022 5.84 million
December 2022 6.31 million
January 2023 9.16 million
February 2023 10.33 million
March 2023 13.04 million
April 2023 15.37 million
May 2023 30.31 million
June 2023 29.86 million
July 2023 35.12 million
August 2023 38.52 million
September 2023 40.87 million
October 2023 40.97 million
November 2023 37.67 million
December 2023 36.51 million
January 2024 47.74 million
February 2024 29.62 million
March 2024 41.34 million
April 2024 46.42 million

Source: Statista

Average Time Spent with Temu App

In Q2 2023, Temu users spent an average of 18 minutes per day in the mobile app.

In Q2 2023, Temu users spent an average of 18 minutes per day in the mobile app

To put it in perspective, that’s more daily minutes than on AliExpress (11 minutes), eBay (11 minutes), or Amazon (10 minutes).

Source: Bloomberg

Temu Sales Worldwide

According to recent estimates, ecommerce sales worldwide on Temu reached $15.33 billion in 2023.

Temu Sales Worldwide

Here’s a detailed breakdown of Temu retail sales by quarter over time since Q4 2022:

**** Temu Gross Merchandise Value
Q4 2022 $275 million
Q1 2023 $855 million
Q2 2023 $2.7 billion
Q3 2023 $5.16 billion
Q4 2023 $6.62 billion

Temu is forecasted to bring in $37.13 billion and $50.67 billion in sales in 2024 and 2025, respectively.

Source: AllianceBernstein

Temu Order Volume Worldwide

According to recent data, consumers placed a total of 412.3 million orders on Temu in 2023.

Temu Order Volume Worldwide

In Q4 2023 alone, the number of orders on Temu reached 170 million, a 14.8x increase compared to 11.5 million in Q4 2022.

Here’s a table with the number of orders on Temu since Q4 2022:

**** Temu Order Volume
Q4 2022 11.5 million
Q1 2023 28.5 million
Q2 2023 77.1 million
Q3 2023 136.6 million
Q4 2023 170.0 million

Source: AllianceBernstein

Temu Average Order Value

Average order value on Temu reached $38.9 in Q4 2023, representing a 62.08% year-over-year increase.

Temu Average Order Value

Here’s a table with the average order value since Q4 2022:

**** Temu Average Order Value
Q4 2022 $24.0
Q1 2023 $30.0
Q2 2023 $35.0
Q3 2023 $37.8
Q4 2023 $38.9

Source: AllianceBernstein

Temu Monthly Visits Worldwide

In May 2024, the number of monthly visits to the Temu website reached 531.16 million. That’s up from 420.99 million monthly visits in December 2023.

Temu Monthly Visits Worldwide

Here’s a detailed breakdown of desktop and mobile visits to the Temu website since December 2022:

**** Temu Monthly Visits
December 2023 420.99 million
January 2024 502.47 million
February 2024 420.69 million
March 2024 488.2 million
April 2024 525.26 million
May 2024 531.16 million

The number of unique visitors to the Temu website reached 213.2 million in May 2024.

Source: Semrush

Temu Brand Awareness in the US

According to Morning Consult data, 86% of American adults are aware of Temu as of March 2024. That’s up from 75% in September 2023.

According to Morning Consult data, 86% of American adults are aware of Temu

4 in 10 US adults claim to have made a purchase on Temu.

Source: Morning Consult

Temu Adoption Rate

In the US, 26% of survey respondents report having shopped at Temu in the past 12 months. That’s similar to H&M (26%) and Shein (24%) adoption rate.

In the US, 26% of survey respondents report having shopped at Temu in the past 12 months

In the UK, 12% of consumers claim to have made a purchase at Temu in the last 12 months.

Among UK and US shoppers, Temu is most popular among millennials (ages 25-42) with a 21% adoption rate, followed by Gen X (43-55) with a 20% rate.

Generation Share of US and UK Consumers Who Shopped at Temu
Gen Z (18-24) 14%
Millennials (25-42) 21%
Gen X (43-55) 20%
Boomers (56+) 17%

Source: Business of Fashion

Temu Market Share in the US

Temu claimed a 17% market share within the discount store category in the US in November 2023, behind Dollar General (43%) and Dollar Tree (28%).

Temu claimed a 17% market share within the discount store category in the US

Source: Business of Fashion

Temu Customers Overlap with Other Retailers

According to Earnest Analytics data, more than 8 in 10 US Temu customers shop at Walmart, Amazon, and Target.

Temu Customers Overlap with Other Retailers

Here’s a detailed breakdown of Temu customers overlap in the US with other retailers:

Retailer Percentage of Temu’s Customers in the US
Walmart 97%
Amazon 96%
Target 84%
Dollar Tree 71%
Dollar General 59%
Etsy 49%
Sam’s Club 47%
Five Below 44%
Costco 42%
eBay 35%
Family Dollar 33%
TikTok Shop 25%
Big Lots 23%
Ollie’s Bargain Outlet 14%
PopShelf 8%
Meijer 7%
BJ’s 7%
AliExpress 5%

Source: Earnest Analytics

Conclusion

That’s it for my list of Temu stats in 2024.

It’s incredible that Temu grew so fast in a short time frame, and now poses a threat to ecommerce giants like Amazon. It will be interesting to see whether that type of growth is sustainable.



Source link : Backlinko.com

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