Tag Archives: ThirdParty

The Death of Third-Party Cookies (What Marketers Need to Know)

By | January 14, 2022

The death of the cookie is inevitable. By 2023 marketers will no longer be able to track consumers online using third-party cookies. Although Apple Safari and Mozilla Firefox blocked third-party tracking cookies several years ago, Google Chrome continued to use them. More importantly, Chrome controls 60% of the global web browser market share. So, not only are cookies… Read More »