An accredited K-12 distance learning school relies on organic search performance to attract new students. Here’s how they improved traffic…
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You should expect to see “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search…
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The topic of branded bidding leads many marketers to the question: “If I bid on my own branded terms, should…
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Performance Max campaigns have become incredibly popular among PPC advertisers due to their automation and simplicity. However, one consistent pain…
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Niche keywords can help you attract more qualified traffic to your site. In this article, we’ll show you tactics for…
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One of the most frequent questions we get asked regarding paid search advertising is whether or not clients should really…
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Search term comparison allows you to focus on keywords with the most traffic potential and highest relevance to your target…
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New findings reported by The Wall Street Journal reveal that approximately 80% of the ads YouTube serves across the web…
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What Is YouTube Keyword Research? YouTube keyword research involves finding words and phrases users enter into the YouTube search bar…
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Location landing pages don’t get enough respect. You set them up with your name, address, phone number & hours. Maybe…
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