Tag Archives: Strategy

SEO Myths That Are Destroying Your Optimization Strategy | Nightwatch Blog

By | November 25, 2021

SEO writing is an essential skill to build your success in the digital marketing world. The last thing you want is to be led astray in an already competitive space. In this post, I’ll list out some common and highly destructive SEO myths, debunk them, and help you better optimize your SEO strategy for success. SEO Myths Debunked… Read More »

Content Strategy vs. SEO Strategy: How to Decide Which Comes First — Serpstat Blog

By | November 24, 2021

Let’s move on to understanding why you should opt for a content marketing strategy before SEO. Here are a few reasons to do so. Rank your content without SEO: Content is imperial for SEO: Even with good SEO, you need quality content as content is what holds your on-page SEO together. So you can start with content before… Read More »

11 Steps to a Google Algorithm Resistant Strategy

By | November 24, 2021

Google’s algorithm updates can make it feel as though the search engine is punishing publishers for mysterious reasons. Website rankings are never guaranteed. Even so, you can improve the stability of your rankings and formulate a more Google algorithm update-resistant SEO strategy with these 11 tips. 1. User Intent Is Just The Beginning User intent is important but… Read More »

Building A Keyword Strategy For Comparison Content

By | November 24, 2021

Whether you’re optimizing a website with a view to selling a tangible product, service, or digital service (such as SaaS), no organic product marketing strategy is complete without incorporating comparison keywords. Google continuously gets better at understanding the various user end goals (not just the intent) behind search queries and tailoring search results pages to cater to different… Read More »

Keywords vs Topics – Semantic SEO Strategy Overview

By | November 24, 2021

November 24, 2021   |   Posted by Darrell Mordecai Okay, so you’re getting into semantic SEO. Great idea.  As Google and other search engines attempt to understand content the way a person does, applying a semantic SEO strategy is becoming essential to any robust SEO strategy. In this post, I’ll get into the difference between keywords and… Read More »

SEO Content Strategy – How to Balance Your Content Creativity and SEO

By | November 23, 2021

April 27, 2017   |   Posted by Mordy Oberstein   I don’t believe that there is some sort of ethereal conflict between SEO and content. The two, for the most part, work together harmoniously to help you develop an engaging and visible product. However, let’s be honest, no marriage is perfect, there are always rocky moments of… Read More »

What’s The Best Local SEO Content Strategy For Targeting 100+ Areas?

By | November 23, 2021

In this week’s edition of Ask An SEO, Mehmet from Adana, Turkey, writes: “Hello there. I own a business that provides cleaning services and serves about 120 different neighborhoods. I want to create a separate article for each of the city, district, neighborhood, and service searches. Is this the right local strategy and what should the link structure… Read More »

Understanding Google’s Mobile SERP Strategy

By | November 20, 2021

October 3, 2017   |   Posted by Mordy Oberstein Summary of Understanding Google’s Mobile Strategy   Google not only has totally unique SERP features on mobile, but also quite often trends those that also appear on desktop differently than it does on mobile. The fundamental premise of this study is that by isolating the instances where Google… Read More »

The Future of Google’s Revenue Strategy

By | November 20, 2021

October 16, 2017   |   Posted by Mordy Oberstein Google revenue can mean only one thing, ads. While proportionally speaking that’s true, Google does dabble in other avenues of revenue, and sometimes right under your nose. Google’s very own SERP features provide it with a subtly powerful way to supplement its traditional form of income, i.e. ads.… Read More »

Google SERP Feature Volatility & Your SEO Strategy

By | November 18, 2021

January 8, 2018   |   Posted by Mordy Oberstein If you keep track of the news within the SEO industry, you’ll notice that Google constantly changes the data patterns of its SERP features. Throughout 2017 we reported on what must have been nearly a dozen major SERP feature increases or decreases. These near-constant SERP feature gains and… Read More »