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SEO News

Media Planning: The Art of Setting Up Winning Ad Campaigns

Imagine this: Your target audience can’t stop talking about one of your ads.  Why? Because they all saw it at…

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SEO News

Google Ads Gross Profit Optimization Campaign Setting

Google Ads is rolling out a new campaign setting named Gross profit optimization. The gross profit is calculated by Google…

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SEO News

Enterprise PPC Success Checklist: Setting Your Campaigns Up For Success

There’s a lot of well-meaning PPC advice out there. This advice often finds its way to bosses/clients who ask, “Why…

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SEO News

Google Ads Has New Setting For Altered Or Synthetic Content

As you may remember, Google Ads requires political ads to disclose if the content, images, or other assets in any…

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SEO

International SEO: Setting Your Website Up for Global Success

While local SEO is fairly straightforward, improving your website’s position in search results across languages and regions is anything but.…

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SEO

Choosing Your Keyword Champion: Setting Yourself Up For Success In the Auction

Whether you’re focusing on organic content strategy or deciding which Google or Microsoft keywords to bid on, keywords are a…

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SEO News

Google Local Services Ads Direct Business Search Setting

Google Local Services Ads added a new setting named direct business search. This setting gives advertisers the option to show…

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SEO News

Google Search Console Crawl Rate Setting Is Gone

Google has finally done away with the crawl rate setting within the legacy Google Search Console. It now redirects to…

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SEO News

Setting up Google Analytics 4 Custom Events: A Complete Guide

In Google Analytics 4 (GA4), events are specific interactions or occurrences that take place on your website or app.  Events…

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SEO News

Google Crawl Rate Setting Going Away & Googlebot To Lower Minimum Crawl Speed

The legacy feature to control how fast Google crawls your website is going away on January 8, 2024. It is…

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