Tag Archives: SEOs

Google’s Quality Raters Guidelines Demystified for SEOs

By | October 21, 2021

Every SEO guide ventures to solve the mystery of Google’s algorithm. But what if Google had a document telling you how it wants its algorithm to behave? Google’s Quality Rater Guidelines is that document. Unfortunately, it’s 172 pages long. So in the interest of saving your sanity, I decided to read the entire thing and just tell you what… Read More »

Search Audiences & User Intent: SEO’s Secret ****** | TechnicalSEO.com

By | October 21, 2021

What is an audience? In the sense of traditional marketing metrics, you’re probably thinking about building personas using demographic data like age, geographic location, gender, income level, etc. But in search, we don’t always have access to that data for people landing on the site. We instead turn to search data. Read the full post on Search Engine… Read More »

Resources for SEOs during the Coronavirus pandemic – Marie Haynes

By | October 21, 2021

Last updated May 14, 2020 In this unprecedented time, we would like to keep updating this page as a living resource of information that is important for SEOs to know in regards to COVID-19. These resources can be found in our weekly newsletter alongside Marie’s analysis of the changes to search in relation to the pandemic.  Important dates… Read More »

SEO’s Guide to Lighthouse Performance Metrics – Jamie Indigo, Technical SEO Consultant

By | October 20, 2021

This article was originally published on Search Engine Journal in March 2019. https://www.searchenginejournal.com/a-technical-seo-guide-to-lighthouse-performance-metrics/292703/ Performance is money. We’ve all had it drilled into our heads: 7s page load means 26 percent session loss. We’re learning more about the real-life human impact of our heft pages. ($0.11 to load a single page? What’s going on there, Canada!) SEO professionals everywhere… Read More »

The SEO’s Introduction to Rendering – Jamie Indigo, Technical SEO Consultant

By | October 19, 2021

This article was originally published on Search Engine Journal in December 2019. https://www.searchenginejournal.com/rendering-seo-introduction/330399/ Let’s start this out with a bang. Googlebot isn’t what you think. SEO professionals refer to Googlebot with a strange form of reverence reserved in prior generations for all-knowing deities and unseen powers. It’s dramatic, gives flair to a story, but oversimplifies the true identity… Read More »

Advanced Google Chrome Bookmarklets for SEOs: A Detailed Guide | Detailed.com

By | October 19, 2021

“20 of the most important SEO blogs online” “complete with handy guides explaining how you, too, can get in on the gold” Today I’m going to share the Google Chrome bookmarks that save me a lot of time in my day to day SEO activities. Some of them are used multiple times per hour while others only come… Read More »

Digital and Disinformation: How SEOs can fight back on the SERP battlefront – Jamie Indigo, Technical SEO Consultant

By | October 18, 2021

If you’re reading this, I don’t particularly have to convince you of the importance of search engines. You know this. Your paychecks are the manifestation of research and analysis. We as humans want answers. With schools, libraries, and sources of record all closed or operating by appointment only, we’re doing the best we can: we’re asking Google. This… Read More »

Should SEOs Regret Focusing on Featured Snippets? | Local SEO Guide

By | October 14, 2021

Remember when Google finagled with their system to make it so that you couldn’t double dip on Featured Snippets/Instant Answers (Get a Featured Snippet and rank on page 1 in 10 blue links). Well, there are a lot of people who have been skeptical about the value of this particular search feature in this new world. Were they… Read More »

SEOs Noticing Google Search Console Crawled, Not Indexed Errors Even When Indexed

By | October 1, 2021

Lily Ray posted on Twitter that many SEOs are noticing this and posting about it on Twitter with “many examples of URLs in GSC’s “Crawled, Not Indexed” report (with recent crawl dates) that are, in fact, indexed URLs.” There are lots and many of me toos on this and it seems Google is investigating the possible issue. Here… Read More »

These Are The Ranking Factors SEOs Want Google To Turn Up

By | September 29, 2021

Remco Tensen asked on Twitter which dials would you want to turn in the Google search ranking algorithm. He offered four choices in his Twitter poll including links, usability, factuality, and freshness. The winner was factuality, most of those who answered this poll said they want Google to turn up the factuality dial in Google Search. I didn’t… Read More »