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SEO

The Ad Experience Report in Google Search Console: Why It Fails Site Owners, How It Provides A False Sense of Security, And How It Could Be Improved

In 2017 Google announced the Ad Experience Report in Search Console. I remember the announcement like it was yesterday. The…

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SEO

Fitbit Sense and Assistive Technologies: The Lives of Individuals with Cognitive Disabilities / Blogs / Perficient

In an era of technological advancement, the fusion of assistive technologies and smartwatches like the Fitbit Sense is revolutionizing the…

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SEO

What Is a Headless CMS & When Does It Make Sense to Use One?

The popularity of headless web applications has been steadily rising. Why? Because Facebook. I’m only sort of kidding because Facebook…

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SEO News

Google: Text To HTML Ratio Makes No Sense For SEO & Ignore It

Google’s John Mueller is at it again, saying that text-to-HTML ratios are not a thing for SEO. He said on…

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SEO

Diversifying your B2B paid media portfolio: When does it make sense?

Today’s economic headwinds make it more tempting to test new ad platforms, explore “shiny” new products and revise your original…

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SEO

Making Sense of Search Options in Sitecore / Blogs / Perficient

When Sitecore announced their Cloud Offerings at Sitecore Symposium in October 2022, It crystalized their composable strategy in providing separate…

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SEO News

Make sense of your marketing with the 101 Guide to Marketing Attribution

Every marketer measures the impact of their activity but do they truly know the effectiveness of their activity and advertising…

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