Tag Archives: Searchmetrics

Simple Keyword Research — Cassie Dell // Searchmetrics

By | October 19, 2021

 GUESTS & RESOURCES Episode Overview: Welcome to Content Strategy Week of the Voices of Search Podcast with Cassie Dell, senior SEO client success manager at Searchmetrics. On this first episode, Cassie and Ben simplify several ways of conducting keywords research to create engaging content. Want to learn how to conduct keyword research in Searchmetrics? Take an inside… Read More »

Trending vs. Evergreen — Cassie Dell // Searchmetrics

By | October 19, 2021

 GUESTS & RESOURCES Episode Overview: On the second installment of the Content Strategy Week, Cassie Dell, senior SEO client success manager at Searchmetrics, continues the content conversation. Cassie gives tips on balancing your focus between trending content and evergreen content. Want to keep up with shifts in search while staying loyal to your content? Take a look… Read More »

Topic Intent — Cassie Dell // Searchmetrics

By | October 19, 2021

 GUESTS & RESOURCES Episode Overview: Cassie Dell, senior SEO client success manager at Searchmetrics, is back to continue the conversation on content strategy. When building content around your keywords, you need to make sure it responds to the intention of the search. Cassie and Ben delve into how to determine topic intent. Want to learn how to… Read More »

Competitive Research — Cassie Dell // Searchmetrics

By | October 19, 2021

 GUESTS & RESOURCES Episode Overview: Cassie Dell, senior SEO client success manager at Searchmetrics, gives advice on the kind of research that goes into outranking your rivals. Today, Cassie and Ben talk about assessing your competition to come out on top. Want to learn how to conduct keyword research and competitor analysis in Searchmetrics? Get an inside… Read More »

Timing & Content Updates — Cassie Dell // Searchmetrics

By | October 19, 2021

 GUESTS & RESOURCES Episode Overview: Wrapping up Content Strategy Week, Cassie Dell, senior SEO client success manager at Searchmetrics, breaks down timing and content updates. Keeping your content up to **** is a big part of ranking high in SERPs. On this episode of the Voices of Search podcast, Cassie and Ben talk about how to preserve… Read More »

September Winners & Losers — Tyson Stockton // Searchmetrics

By | October 18, 2021

 GUESTS & RESOURCES Episode Overview: Tyson Stockton, leading expert SEO consultant and advisor at Searchmetrics, joins Ben for the September edition of Winners and Losers. With Google constantly reinventing its SEO strategy, who managed to stay in the loop this past month? Who missed the mark? Tyson and Ben discuss the impact of the page experience update… Read More »

Winners and Losers — Jordan Koene // Searchmetrics

By | October 16, 2021

 GUESTS & RESOURCES Episode Overview: Searchmetrics’s SEO strategist Jordan Koene joins Benjamin Shapiro to break down the SEO winners and losers of the month of August. As Google still fleshes out 2021 updates, who is making the most of change in search? Who is losing out to it? Do you want to learn more about Google’s two-part… Read More »

Why Google Is Changing Your Titles — Jordan Koene // Searchmetrics

By | October 15, 2021

 GUESTS & RESOURCES Episode Overview: Jordan Koene, SEO strategist and advisor to Searchmetrics, joins Ben Shapiro to discuss Google’s recent use of AI to alter site links. Titles are not as distinctive as SEOs intend, and Google is facing backlash. In this episode of the Voices of Search podcast, Jordan and Ben talk about the effects of… Read More »

Managing Projects in Searchmetrics

By | October 15, 2021

As marketers we all know that SEO important. Afterall, if done right it can see a 14.6% conversion rate. But when you’re dealing with management who are lacking even the most basic knowledge of marketing, how do you explain the importance of SEO? And most importantly, how do you persuade them to give you that all important budget?… Read More »

Did Google Roll Back Your Titles Yet? — Jordan Koene // Searchmetrics

By | October 14, 2021

 GUESTS & RESOURCES Episode Overview: Jordan Koene, SEO strategist and advisor to Searchmetrics, joins Benjamin Shapiro to chat about building an SEO tool specifically to support podcasters in picking out titles. Jordan and Ben share their takes on vertical search amidst Google’s recent title takeover. Do you want to learn more about Google’s two-part summer Core Update?… Read More »