Tag Archives: Schema

Product Schema for Google Merchant vs. Google Search | TechnicalSEO.com

By | October 23, 2021

It’s an unexpected battlefield. Schema.org is a mutual effort amongst search engines to create a code meant to deliver essential information about a webpage in the most succinct and direct manner possible. It’s reasonable to expect structured data that works for Google Search should work for Product Listing Ads (PLAs) in Google Merchant, right? We discovered incongruity between… Read More »

How to Use the Schema Markup Generator to Increase Your Site Visibility

By | October 22, 2021

October 7, 2020   |   Posted by Rank Ranger With all-new forms of schema markup, such as the FAQ and How-to formats, structured data has taken on renewed focus within the SEO industry. With that development, we wanted to make it super easy for you to create the code needed to produce rich results on the SERP.… Read More »

What is Schema Markup and How to Get Started

By | October 22, 2021

November 4, 2020   |   Posted by Liraz Postan Many are familiar with SEO, which is, by definition, the process of boosting the visibility of your content on the web. However, few are familiar with schema markup, which is one of the least utilized forms of SEO available. Implementing this lesser-known tool can have a powerful impact… Read More »

How Schema Markup Enhances Your Google Knowledge Panel

By | October 15, 2021

When you Google a person, place, organization or thing, you may have noticed an information box popping up on the right-hand side, called the right rail, of Google search results. That’s a Google Knowledge Panel. On desktop, they’re very easy to spot! You can identify a knowledge panel by the share button that appears beside the entity name.… Read More »

Types of Schema in SEO: Picking the Right Structured Data for Your Page

By | October 15, 2021

Adding schema to your pages can offer great benefits to users and search engines alike. Unfortunately, we’ve seen many brands implement the wrong schema type who have then had to undo their work across multiple pages. Source link

Structured Data Myths and Schema Markup Misconceptions

By | October 14, 2021

Structured data helps search engines better understand your website content. The more context you can give Google, the better it can match your data to a user’s search query. When content is marked up with certain schema.org types and properties, that information is eligible for rich results and other search enhancement features. The benefits of structured data are… Read More »

Google: Video Games Are Not Valid Software Types For Software App Schema

By | October 14, 2021

Google has clarified in its software application schema help document that VideoGame is not a valid node type for Software Apps. If you want to use VideoGame, you can, but you must also include another supported type for your structured data for software apps to be supported. Google wrote “Google doesn’t show a rich result for Software Apps… Read More »

How To Sell Schema Markup Services To Your Company

By | October 13, 2021

Is your team trying to stay on top of the latest structured data recommendations, only to be blocked by the complexity of it all? Schema App empowers your digital team with the control and agility to drive results in a changing SEO world, by leveraging structured data without having to rely on I.T. resources. Work with and learn… Read More »

How to Add Recipe Schema Markup to WordPress (Easy + Advanced Methods)

By | October 13, 2021

Ever wondered how you can get started with adding Recipe Schema to WordPress websites? Taking advantage of structured data helps search engines like Google show Recipe Rich Snippets that help your content stand out in SERPs (search engine results pages).  So, without further ado – in this post, we’ll walk you through the entire process of adding Recipe Schema… Read More »

Healthcare Schema Markup: Evolution of the Physician Rich Result

By | October 13, 2021

The primary function of schema markup is to help search engines better understand the content on your website. Applying schema markup allows you to define entities across your site and link them to other entities across the Web. You’re creating data points for search engines, helping Google connect the dots about you, your company, and the people who… Read More »