Tag Archives: Psychology

The Strange Psychology Behind Price Theory and How it Can Boost Your Profits

By | November 26, 2021

What is price theory? If you were faced with two identical items that were listed at two vastly different prices, what impression would you have with regard to one that was extremely under or overpriced? Would you assume that the underpriced item was defective or that the higher price was an attempt at gouging? These questions have actually… Read More »

7 Dynamic Messages that Leverage Consumer Psychology for Increased Conversion | Nightwatch Blog

By | November 25, 2021

If you’re leveraging tools on your website to boost your CRO, you may be in a similar boat to your competitors, meaning:  You’re unable to personalize to the individual user.  You can’t extract actionable data from your messages.  User demands are changing. A CRO-only focus on your website just won’t cut it anymore. Consumers expect personalized communication. 71%… Read More »

How to Build the Optimal UX by Focusing on User Psychology: In Search SEO Podcast

By | October 28, 2021

April 28, 2020   |   Posted by The In Search SEO Podcast Don’t forget, you can keep up with the In Search SEO Podcast by subscribing on iTunes or by following the podcast on SoundCloud! [This is a general summary of the podcast and not a word for word transcript.] How to Build the Optimal… Read More »