While Microsoft has offered tools to import your Google Ads campaigns into Microsoft Advertising, including PMax import tools – now…
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Google has updated the auction insights box within the Google Ads console for Performance Max campaigns. The update now shows…
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Google is actively looking into improving brand safety controls for Performance Max (PMax) following a damning report by Adalytics. The…
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Automation has been a focal point in discussions within the PPC community this year. Two noteworthy AI developments, Performance Max…
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Google’s Ad Liaison, Ginny Marvin, posted a X/Twitter thread clarifying some of the confusion about brand safety controls & reporting…
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In part one, we spoke about who is Menachem Ani and also about how to structure performance max campaigns in…
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The most automated type of Google Ads campaign is getting even more automated. Generative AI is making its way to…
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Google Ads seems like it will not be adding Search Impression Share reporting to Performance Max campaigns any time soon.…
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